Victor M.

De Anciola designs high-end harps and accessories. To support this artisanal craftsmanship online, we managed the project from start to finish: from UX scoping to going live.

Strategy and sitemap, desktop and mobile mockups (homepage, product page, checkout funnel), then development of a custom WordPress/WooCommerce theme, **without any pre-made templates**.

Real-time shop filtering, AJAX cart, instant search, product and payment configuration, SEO optimization, training, and editorial support.

I support this environmental association with the motion design aspect of their presentation and summary videos.

My role is to visually represent and animate the actions they are taking in their region to preserve the environment: data animation, illustrating missions, and pacing sequences. The goal is to make their fieldwork clear and engaging, to showcase it to the public and their partners.

We assisted the AZ Prod team in creating all of their digital communication for a key period: the opening of their ticketing.

First, we established a clear strategy to guide our future campaign. Then, we implemented a strong artistic direction to make each communication instantly recognizable.