Freelancer profile translated to English.
Back to original languageAbout Victor
I am a communication and digital marketing consultant, specializing in creating high-performing strategies and producing content that enhances brand visibility and image.
My approach is based on a precise understanding of needs, a global marketing vision, and the ability to transform strategy into concrete, coherent, and effective actions.
I support companies in their digital development through:
- Communication strategy,
- Content creation and optimization,
- Community management,
- Advertising campaigns,
- SEO/SEA improvement,
- Digital project management.
In addition to the strategic aspect, I bring a real creative dimension through the design of visual identities, graphic guidelines, and communication materials (print & digital).
This dual expertise allows me to ensure total continuity between marketing thinking and creative execution, for more coherent, readable, and impactful results.
My goal:to help brands clarify their message, develop their presence, and create communication that truly reflects them, with professional, human, and results-oriented support.
I offer:
Strategy & Consulting:
Digital Marketing Plan
Brand Positioning
Editorial Architecture
Communication Audit and Recommendations
Social Media:
Complete Social Media Management
Content Creation: photos, short videos, visuals
Profile Optimization
Community Development and Engagement
Content & Writing:
Copywriting
Storytelling
Newsletters
Editorial Content
E-commerce Product Descriptions
Graphic Design & Branding:
Custom Logo
Visual Identity
Graphic Guidelines
Social Media Templates
Artistic Direction
Visual Communication & Sales Materials
Printed Materials:
Business Cards
Brochures, Flyers
Folders
Flyers
Catalogues & Magazines
Packaging
French
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent
Italian
Basic
English
Fluent
Remote only
Primarily works remotely
Experience
- Api- Les super supérettesDigital Marketing Strategy ConsultantRETAIL (LARGE RETAILERS)September 2025 - Today (11 months)Bordeaux, France• Design and management of automated CRM journeys: top customer loyalty, reactivation of inactive users, and B2B prospecting.• Creation of newsletters and email templates linked to the marketing calendar.• Performance analysis (open rates, clicks, segmentation) and continuous campaign optimization.• Participation in SEO, web content, and visual development to enhance digital visibility.• Definition and management of a 3-year digital marketing strategy (plan, budget, resources).• Implementation of a social media and SEO strategy (SMO, SMA, influencer marketing, audits, roadmap, and one-year editorial calendar).• UX/UI optimization and customer journey definition (website redesign, specifications).• Deployment of recommendations in content marketing, Paid Media, CRM, and automation with KPI/ROI tracking.
- Alma PortuguesaDigital Marketing Strategy ConsultantARTS AND CRAFTSMarch 2025 - June 2025 (3 months)Bordeaux, FranceDefinition and management of a 3-year digital marketing strategy (plan, budget, resources):SEO, SEA, SMO, web copywriting, ROI calculation for lead generation campaigns, content marketing, UX-UI design, CMS (WordPress, Prestashop, Shopify), CRM, analytics, display advertising, programmatic advertising, e-commerce, reporting...• Design and management of automated CRM journeys: top customer loyalty, reactivation of inactive users, and B2B prospecting.• Creation of newsletters and email templates linked to the marketing calendar.• Performance analysis (open rates, clicks, segmentation) and continuous campaign optimization.• Implementation of a social media strategy (SMO, SMA, influencer marketing, audits, roadmap, and one-year editorial calendar).• Implementation of an SEO strategy (semantics, technical SEO, link building, blog articles).• UX/UI optimization and customer journey definition (website redesign, specifications).• Deployment of recommendations in content marketing, Paid Media, CRM, and automation with KPI/ROI tracking.- Automation journeys, Newsletters
- Groupe Human Immobilier,Communication Manager & Graphic Project ManagerREAL ESTATEJanuary 2019 - March 2025 (6 years and 2 months)Bordeaux, France• Development and deployment of internal and external communication strategy.• Management of digital campaigns: SEO, SEA, Social Ads (Meta, LinkedIn, TikTok).• Content creation: print, videos, newsletters, websites, social media.• Artistic direction and management of graphic guidelines.• Press relations and events (conferences, trade shows, launches).• Team management and performance monitoring via Google Analytics and KPIs.
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Education
- Digital Marketing CertificationNaïas Formation2025Certification marketing digital
- Graphic Communication LicenseESMI2014Titre de graphiste multimédia
Certifications
- Digital Marketing CertificationNaïas Formation2025