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Víctor Manuel Rodríguez-IzquierdoVM

Víctor Manuel Rodríguez-Izquierdo

PR & Communication Consultant

€120/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Víctor Manuel

I am a communication expert with over 12 years of experience both nationally and internationally, working in various areas: from public institutions to corporate communication, crisis, health, mass consumption, technology, and political communication. This experience has provided me with extensive knowledge in reputation management, strategy design, and the implementation of comprehensive campaigns covering traditional public relations, digital marketing, social media management, influencer marketing, outdoor advertising, event production, and public affairs. I have also acquired key graphic design skills. In recent years, my experience has focused on European, international, and sustainability affairs. I complement my skills with knowledge gained from working with journalists and media, especially in Spain, Europe, and North African and Arab countries. I have used this past year to train in the use of AI and other digital applications. People who have worked with me highlight my diligence, proactivity, pragmatism, and interpersonal skills. Since 2021, I have combined my work with the development of my boutique PR firm {laNueveComm}, managing European campaigns and local and international policy projects, as an independent consultant.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • {laNueveComm}
    Entrepreneur, PR Freelance
    PRESS AND MEDIA
    September 2021 - Today (4 years and 9 months)
    Madrid, Spain
    {laNueveComm} is my own project of PR agency boutique, working for brands, institutions, political candidates, and civil society advocacy groups. I have been involved in first line projects such as the
    European Citizens Panels for the European Commission, or the French candidate of the Nouveau Front Populaire for the 5th Foreign District during the elections of 2024, or recently as Press Officer for the Beyond Growth Conference celebrated at the Spanish Congress last September 2025.
    {laNueveComm} offers comprehensive leadership in communications projects including:
    • Strategic Communications Planning
    • Content Development & Management
    • Crisis Communications
    • Media Relations & Outreach
    • Stakeholder Engagement
    • Project Management, Team Coordination & Leadership
    • Digital & Social Media Leadership
    • Monitoring & Reporting
    • Advocacy & Policy Communication
    Crisis Communications Political Communication Press Office Branding Communication Strategy
  • GOPA Com.
    Media Relations Manager & Stakeholder Engagement
    PRESS AND MEDIA
    September 2023 - December 2024 (1 year and 3 months)
    Madrid, Spain
    Management of projects and implementation of Media Relations campaigns across Europe. Since his arrival at GOPA Com., Víctor Manuel has been working with first-line clients such as EFSA with its two major campaigns, DG SANTE for a campaign to raise awareness on cancer screening (#GetScreenedEU) or antimcrobiotical resistence, DG CNECT and the promotion of the EU Code Week, also the ongoing media relations of International Affairs clients such as the Secretariat of the Union for the Mediterranean (UfM), International Holocaust Remembrance Alliance (IHRA), and other
    EU initiatives such as the European Railway Agency, The Clean Hydrogen Partnership, Mercosur agreement, amongst others.
    • Project management and team coordination.
    • Organization and coordination of press conferences, press trips, off-the-records, one-to-one, interviews and other quality pieces.
    • Media buying assessment and campaign management.
    • Distribution and follow-up of press releases.
    • Management and creation of databases and CRM.
    • Organization and coordination of press conferences, press trips, off-the-records, one-to-one, interviews.
    • Proactive search of new business opportunities and proposals conception and creation.
    Press Office Media Relations Event Organization Communication Strategy Stakeholder Management
  • Roman
    Executive Planner
    PRESS AND MEDIA
    August 2019 - September 2023 (4 years and 1 month)
    Madrid, Spain
    Work for the Corporate Communication Department managing the press relation of companies and clients with national and international reach such as Glovo, Fundación CEDE-Confederación Española de Directivos y Ejecutivos, AMETIC (the digital technology industry) or Randstad amongst others:
    • Organization and coordination of press conferences, press trips, of the record meetings with journalists.
    • Content creation.
    • Writing, distribution and follow-up of press releases.
    • Management of databases and CRM.
    • Crisis communication, developing press statements and answering journalists.
    • Client relations, institutional relations and public affairs (Ministry of Presidency, Economy, Education and Industry.
    • Proactive new business research.
    • Conduction of researches and campaigns in order to assess, analyse and create 360º campaigns.
    Corporate Communication Corporate Affairs Crisis Communications Storytelling Event Organization

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Education

  • Gen-D: Digital Transformation of Business and Institutions
    Escuela de Organización Industrial (EOI) & ESDEN Business School
    2025
    Gen-D: Digital Transformation of Business and Institutions
  • Gen-D: Artificial Intelligence for SME and Freelancers
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    2025
    Gen-D: Artificial Intelligence for SME and Freelancers

Skill set

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