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Victor LajriVL

Average response time: 1 hour

Freelancer profile translated to English.
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About Victor

Certified Salesforce expert, I help companies transform their CRM into a true performance engine.
My approach is twofold: administration to ensure healthy organization and development to break through all technical limits.

What I bring to your project:

  • Advanced Automation: Migration to Lightning Flows and elimination of time-consuming manual processes.
  • Custom Development: Creation of Lightning Web Components (LWC) and complex Apex triggers.
  • Audit & Health: Data cleanup and optimization of your technical debt for a faster org.
  • User Adoption: Configuration of intuitive dashboards and training for your teams.

Why work together?
I don't just code; I translate your business needs into scalable technical solutions. Available immediately for short-term assignments (audit, debug) or long-term projects (full implementation).
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Freelance Consultant Salesforce
    Salesforce Developer / Administrator
    November 2025 - Today (7 months)
    Paris, France
    - Degree-level training (Bac+3/4)
    - Preparation for Salesforce Platform Developer I certification
    - Proficiency in Apex, Visualforce, Lightning Components / LWC
    Développement Front-End Développement Back-End Apex LWC Lightning Web Component
  • Lucca
    Sales Operations - Account Manager Service
    TECH
    April 2022 - April 2025 (3 years)
    Paris, France
    • Salesforce Lead Management: distribution and automation
    • CRM Optimization: Flows, validation rules, and page layouts via App Builder
    • KPI Implementation: creation of reports and dashboards
    • User, profile, role, and permission management
    • Sharing rule configuration
    • Pardot and campaign management: creation of email templates/lists/programs,
    • imports/exports, automation
    • Documentation (Notion) of processes and tools
    • Salesforce data cleanup and maintenance
    • Support and onboarding on tools: Salesforce, Pardot, Quip, Calendly, Power BI
    Automatisation des processus métiers Tableaux de bord d’indicateurs clés de performance Nettoyage de données Documentation technique Formation des équipes
  • REACHFIVE
    Sales & Marketing Operations
    April 2019 - March 2022 (2 years and 11 months)
    Paris, France
    Salesforce / CRM Administration Tasks:
    • Daily Salesforce administration: user, profile, role, and permission management
    • Lead and opportunity management: configuration of routing and assignment rules
    • Data maintenance: import/export via Data Loader, cleanup, and deduplication
    • Configuration of reports and dashboards for Sales & Marketing teams
    • Implementation and optimization of processes: workflow, Process Builder, validation rules
    • Internal support: user assistance, incident resolution, and training
    Other Tasks (Sales & Marketing Operations):
    • Data Analytics: KPIs, reporting, sales forecasts
    • Optimization of sales process and sales tools (Sales Navigator, Salesloft, Lusha, Nomination)
    • Marketing Automation and campaign management (Hubspot, lead scoring, workflows)
    • Event support, content creation, and competitive intelligence
    Gestion et configuration Salesforce Support et optimisation Salesforce Automatisation des processus métiers Gestion des utilisateurs et sécurité des données

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Education

  • Salesforce Certified Administrator
    WI21
    Salesforce Certified Administrator
  • Master 2
    ICD GROUPE IGS
    2020
    Master 2

Skill set

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