Victor Lacombe

Hello,

Growth Manager for several years (Matera, Side, TooGoodToGo), I support companies in the development and implementation of their growth strategy in Paris and remotely throughout France.

Approaching subjects methodically allows to solve the subjects one after the other effectively:

- Identification of the target customer (Ideal Customer Profile)

- Definition of appropriate acquisition channels

- Implementation of the lead generation strategy

- Optimization of conversion at each stage of the sales cycle

- Reporting and analysis of results

My skills in the field:

◊ ADVICE

- Marketing strategy (Targeting companies, persona & market approach)

- Growth Marketing consulting and AARRR method (Acquisition, Activation, Retention, Referral, Revenue)

- End-to-end conversion funnel optimization

◊ LEAD GENERATION

- Scraping and CRM/file enrichment (email, phone, LinkedIn profile)

- Email: Automated cold emailing sequences, LinkedIn and social network contact in multi touch, CRM and automated Workflow, Newsletter

- Social Media Advertising & Retargeting (Facebook, Instagram, LinkedIn)

- Landing Page: Design, optimization and conversion with UTM tracking (Unbounce, Wix)

◊ TOOLING

- CRM: Hubspot, Pipedrive

- Automation: API, Zapier, Phantombuster

- Landing Pages: Unbounce, Wix

I remain available to discuss your needs!