Victorin S.

Scaling an e-commerce brand relies on two pillars: high-performing paid campaigns and reliable data to drive them. I master both, and depending on your needs, we can focus on one, the other, or both.

On one hand, media buying on Meta, TikTok, and Snapchat. I manage launch strategy, campaign optimization, and scaling, with profitability as the sole judge. On average, the campaigns I manage achieve a ROAS of 5.

On the other hand, server-side tracking. Since iOS 14, ad blockers, and GDPR, some of your conversions are no longer reported, and your campaigns optimize on incomplete data. I set up a reliable and CNIL-compliant measurement infrastructure: GTM web and server on Stape or Addingwell, Consent Mode V2, and Meta, TikTok, and Google conversion APIs. With my setups, Event Match Quality reaches 9.3 out of 10, and I recover 20 to 30% of otherwise lost conversions.

When these two areas converge, you have a single point of contact, from budget management to data reliability. No blind spots.

I support e-commerce brands, creators and influencers, as well as Lead Gen or SaaS projects.

Specifically:

My method: audit of the existing system, tagging plan, custom implementation, quality assurance, then management based on reliable data.

Poorly managed paid campaigns or faulty tracking will burn your budget. Contact me for an audit, I respond in under an hour.