About Victorine
Abandoned carts, one-time buyers, lack of follow-up...
I help brands turn their email into an automated revenue channel — generating sales 24/7, without manual effort.
What I implement:
Observed results:
My approach:
My offers:
French
Native or bilingual
Experience
- AIAMA-DSD · Digital Service DunianE-commerce Copywriter & Email Automation SpecialistE-COMMERCENovember 2023 - Today (2 years and 9 months)Paris, FranceWriting automated email sequences for e-commerce stores (mainly Shopify): abandoned cart, welcome series, post-purchase loyalty.Writing conversion-oriented blog posts, product pages, and sales pages.Using Klaviyo, Brevo, and AI (Claude API) for ultra-personalized content in the brand's voice.Client results:- +15-20% recovered carts- Open rate >40%- +25% LTV over 90 days- +20% repurchase at D+30
- AIAMA-DSD · Digital Service DunianE-Commerce Copywriter & AI Automation ExpertE-COMMERCENovember 2023 - Today (2 years and 9 months)Paris, FranceDesign and deployment of automated emailing sequences for Shopify and WooCommerce stores, enhanced by Claude API (Anthropic).Projects completed:- Welcome, abandoned cart, post-purchase, and upsell sequences- Automation of workflows via Make (Integromat) connected to Klaviyo and Shopify- Copywriting with custom AI-generated brand voice- Delivery of D+30 KPI report includedStack: Shopify · Klaviyo · Make · Claude API · Brevo
- Formateur IndépendantDigital Strategist, Trainer & Website CreatorEDUCATION AND E-LEARNINGMay 2021 - Today (5 years and 3 months)Paris, FranceCreation and redesign of about fifteen websites for e-commerce businesses, entrepreneurs, associations, and NGOs — on Shopify, WordPress, Wix, Webself, Strikingly.Trainer in AI, digital tools, and copywriting (municipal employees, online courses, workshops).Management and pedagogical engineering of an internal training campus in Île-de-France — including campus marketing and communication.Management: leadership of training institutions and commercial structures in France and internationally.PhD in Educational Sciences · Business Management Degree · Master's in Strategic Management (in progress)
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Education
- PhD in Educational SciencesUniversité Paris Descartes2019
- Higher Technician Diploma in Business ManagementEcole Nationale d'Economie Appliquée et de Management2004
Certifications
- CopywritingLes Copywriter
- Digital SkillsUniversité Sorbonne Paris Cité2016