Victorien Lamah

Google Ads visibility on specific topics:

- Structuring & precise targeting: Creation and optimization of Google Ads Search & Display campaigns to attract the right prospects. - Bidding strategy and ROAS optimization: Selection of the best keywords, writing high-performing ads, and continuous adjustments to improve cost per lead.

- Advanced geographic targeting: Targeted campaigns for effective local outreach.

- Detailed monitoring & reporting: Setup of a clear and actionable dashboard, allowing precise conversion tracking and continuous optimization.

Objective: quickly generate qualified leads while optimizing the advertising budget.

Campaign creation + project monitoring for several months as per client needs.

Management of about fifty clients.

SEA, Social Ads, Web Analytics, Analytical Mindset, ROI, Google Ads, Bing Ads, Facebook Ads, Pinterest Ads, TikTok Ads.

✅ Analytical Mindset: Ability to interpret data and optimize performance.

✅ Creativity: Proposing new acquisition levers.

✅ Monitoring & Adaptability: Keeping up with digital marketing trends and adapting to algorithm changes.

✅ Budget Management: Optimizing ad spend to maximize profitability.

✅ KPI Analysis: Conversion rate, CTR, CPC, ROI, ROAS, etc.

✅ A/B Testing: Testing and optimizing campaigns and landing pages.

✅ Product feed management on Google Shopping

✅ Digital Strategy: Developing and implementing an acquisition strategy.

✅ SEA (Paid Search): Mastery of Google Ads, Bing Ads, and other advertising platforms.

✅ Social Ads: Advertising on Facebook, Instagram, LinkedIn, TikTok, etc.

✅ Web Analytics: Using Google Analytics, Matomo, Google Tag Manager, Data Studio to analyze performance.

✅ SEO (Natural Search): Using Search Console.

✅ Continuous management and optimization of advertising campaigns.