Freelancer profile translated to English.
Back to original languageAbout Victorien
I am an e-commerce Traffic Manager, specializing in SEO & web-analytics in Lyon.
After a Master's degree from Kedge Business School (Euromed Management / ESC Marseille), I joined the Webmarketing agency Cybercité in 2010. For more than 5 years, I have supported many clients, e-merchants and key accounts to develop their visibility on the internet, improve their traffic and achieve their objectives (audience, turnover, conversions...)
In recent years, I was responsible for acquisition at Toupargel (newly marketplace), leader in home grocery delivery. My mission was to support the digitalization of the company by strongly developing the visibility, traffic, and activity of and its applications (iOS/Android) via all acquisition levers (SEO/SEA/Social Ads/Display...)
Passionate about e-commerce and traffic generation, I now support e-merchants in their traffic and turnover development strategies, on ad hoc or longer-term missions.
I also have solid skills to support you on Analytics topics (tagging plan, implementation or audit of Google Tag Manager / Google Analytics, automated reports, etc.)
I have numerous Google certifications (Analytics/Ads).
English
Fluent
French
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- LE GRAND SIECLE
On Malt
SEO Optimizations (technical, semantic & editorial) + Analytics EC integrationApril 2020 - May 2020 (1 month)Lyon, France- Audits & technical, editorial & semantic recommendations on Prestashop- Google Analytics enhanced e-commerce integration - ToupargelAcquisition Manager (SEO-SEA)AGRICULTUREAugust 2016 - Today (9 years and 9 months)Lyon, France- Management and implementation of the SEO strategy (+53% traffic in 24 months)- Technical and functional SEO recommendations to the development agency for the redesign of the site- Management of SEA & Social Ads campaigns (budgets and results on request)- Definition and integration of Universal Analytics / Enhanced E-commerce via Google Tag Manager- Specific reports (Excel, Data Studio, Analytics)- Definition of the roadmap for the Toupargel application (iOS /Android) and the user acquisition strategy
- CyberCitéSEO Project Manager - E-commerce SpecialistDIGITAL AND ITJuly 2010 - July 2016 (6 years)Lyon, France-Development of the visibility and traffic of B2B and B2C e-commerce sites with turnover >3M€. (references and results on request)-Writing of SEO technical specifications, support and advice in traffic acquisition
Reviews
Fabien
Tissushop
Reviewed on 6/1/2021
We are very satisfied with the mission carried out. Victorien is a competent, responsive consultant who was able to adapt to our problems. We highly recommend him and will call on him again in the future.
J
Jeremy
Espace Graphique / Labophotos
Reviewed on 7/28/2021
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Education
- Master II of the ESC program (Grande Ecole)Kedge Marseille (Euromed Management)2010Le Programme Grande École de Kedge propose un parcours évolutif et personnalisé. Ce cursus qui délivre le Grade de Master, est construit autour d’une logique entrepreneuriale, l’étudiant est acteur de sa formation et de sa carrière dans un contexte international. À la sortie, 95% des diplômés trouvent un emploi en moins de quatre mois.
- Bacalauréat ESLycée du Val de Saône2004Baccalauréat économique et social avec mention.
Certifications
- Google Ads Display Network CertificationGoogle2020
- Google Analytics Individual QualificationGoogle IQ2019