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Victorien DefrasneVD

Victorien Defrasne

SEO & Analytics Consultant

€450/day
11 projects
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Victorien

I am an e-commerce Traffic Manager, specializing in SEO & web-analytics in Lyon.

After a Master's degree from Kedge Business School (Euromed Management / ESC Marseille), I joined the Webmarketing agency Cybercité in 2010. For more than 5 years, I have supported many clients, e-merchants and key accounts to develop their visibility on the internet, improve their traffic and achieve their objectives (audience, turnover, conversions...)

In recent years, I was responsible for acquisition at Toupargel (newly marketplace), leader in home grocery delivery. My mission was to support the digitalization of the company by strongly developing the visibility, traffic, and activity of and its applications (iOS/Android) via all acquisition levers (SEO/SEA/Social Ads/Display...)

Passionate about e-commerce and traffic generation, I now support e-merchants in their traffic and turnover development strategies, on ad hoc or longer-term missions.
I also have solid skills to support you on Analytics topics (tagging plan, implementation or audit of Google Tag Manager / Google Analytics, automated reports, etc.)

I have numerous Google certifications (Analytics/Ads).
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • LE GRAND SIECLE
    Malt logoOn Malt
    SEO Optimizations (technical, semantic & editorial) + Analytics EC integration
    April 2020 - May 2020 (1 month)
    Lyon, France
    - Audits & technical, editorial & semantic recommendations on Prestashop
    - Google Analytics enhanced e-commerce integration
    SEO Audit On-Page Optimization Prestashop Google Analytics SEMrush SEO SEO Writing
  • Toupargel
    Acquisition Manager (SEO-SEA)
    AGRICULTURE
    August 2016 - Today (9 years and 9 months)
    Lyon, France
    - Management and implementation of the SEO strategy (+53% traffic in 24 months)
    - Technical and functional SEO recommendations to the development agency for the redesign of the site
    - Management of SEA & Social Ads campaigns (budgets and results on request)
    - Definition and integration of Universal Analytics / Enhanced E-commerce via Google Tag Manager
    - Specific reports (Excel, Data Studio, Analytics)
    - Definition of the roadmap for the Toupargel application (iOS /Android) and the user acquisition strategy
    SEO On-Page Optimization Off-Page Optimization Google Search Console Google Analytics Google Tag Manager Webmarketing Strategy SEA Facebook Marketing Bing Ads Google AdWords
  • CyberCité
    SEO Project Manager - E-commerce Specialist
    DIGITAL AND IT
    July 2010 - July 2016 (6 years)
    Lyon, France
    -Development of the visibility and traffic of B2B and B2C e-commerce sites with turnover >3M€. (references and results on request)
    -Writing of SEO technical specifications, support and advice in traffic acquisition
    SEO On-Page Optimization Off-Page Optimization SEO Writing Google Tag Manager Google Analytics Web analytics

Reviews

5.0

Out of 4 ratings

FabienF

Fabien

Tissushop

Reviewed on 6/1/2021

We are very satisfied with the mission carried out. Victorien is a competent, responsive consultant who was able to adapt to our problems. We highly recommend him and will call on him again in the future.
J

Jeremy

Espace Graphique / Labophotos

Reviewed on 7/28/2021

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Education

  • Master II of the ESC program (Grande Ecole)
    Kedge Marseille (Euromed Management)
    2010
    Le Programme Grande École de Kedge propose un parcours évolutif et personnalisé. Ce cursus qui délivre le Grade de Master, est construit autour d’une logique entrepreneuriale, l’étudiant est acteur de sa formation et de sa carrière dans un contexte international. À la sortie, 95% des diplômés trouvent un emploi en moins de quatre mois.
  • Bacalauréat ES
    Lycée du Val de Saône
    2004
    Baccalauréat économique et social avec mention.

Certifications

Skill set

Categories