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Victoria WallVW

Victoria Wall

Senior English Copywriter / FR Bilingual

€500/day
9 projects
Ivry-sur-Seine, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Victoria

With over 15 years of experience in editorial strategy, copywriting, and transcreation, I help French brands and agencies craft their ideas, content, and messages in English. Always adapting my approach to the project, audience, and intention.

Because clear and compelling English is more than just grammar.

For French communication agencies, this can make the difference between:

· Winning a major tender or missing out
· A campaign that shines internationally or a campaign that remains confined to France and doesn't take off beyond its borders

For French brands, the stakes are just as critical:

· Showing English-speaking audiences that you truly understand them and that your offering is tailored to their needs, or making them feel treated as an afterthought
· Being perceived as credible and trustworthy, or giving an impression of approximation and losing the nuances that make you unique

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Specifically:
• English editorial writing and consulting (sales pages, emails, pitches, presentations, etc.)
• Audit and revision of existing content (or content generated by AI)
• Creation of editorial guidelines & brand positioning

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Collaborations:
L’Oréal, L'Occitane en Province, Royal Canin, Glenmorganie, Aéroports de Paris (DDB)
L'Oréal Paris, Vichy, Nespresso (McCANN Paris)
Airelles, Rosewood, La Réserve, Bioderma (Indiana Content Inside)
Armani, Hermès Maison, Diesel, Viktor&Rolf, Margiela, Helena Rubinstein (Maison K)
Accor (Avec Des Mots)
Hermès (Joosnaban)
Veet, Bacardi (FHCOM)
Nexans (Angie)
YouTube, Princesse Tam Tam, Schneider Electric, MINI, (Auditoire)
Europ Assistance (Makheia)
PayPal (RAPP)
Saint-Gobain, Isover (Fullcontent)
CHN, Iveco, Fiat, Maserati (MullenLowe)
Materi'act (Little Big Bang)
nei (APRIL PARTNERS)
ARaymond (We Factory)
B&B HOTELS, TotalEnergies, CFAO HEALTHCARE (Wellcom)
Salomon
Sennheiser
Leetchi.com
Vinted.com
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Ivry-sur-Seine (up to 50km), Paris (up to 0km)

Experience

  • English Copywriter in Paris
    Senior Copywriter / Editorial Consultant / Native UK (Bilingual FR)
    CULTURE
    March 2013 - Today (13 years and 3 months)
    Paris, France
    Here are some of the French and international brands (and agencies) that have trusted me to surprise, delight, convince, and retain their English-speaking audiences.

    With editorial strategies, social media content, interview-based articles, sales pages... and any other type of copy and content in English, or adapted/transcreated/translated from French to English.

    L’Oréal, L'Occitane en Province, Royal Canin, Glenmorganie, Aéroports de Paris (DDB)
    L'Oréal Paris, Vichy, Nespresso (McCANN Paris)
    Airelles, Rosewood, La Réserve, Bioderma (Indiana Content Inside)
    Armani, Hermès Maison, Diesel, Viktor&Rolf, Margiela, Helena Rubinstein (Maison K)
    Accor (Avec Des Mots)
    Hermès (Joosnaban)
    Veet, Bacardi (FHCOM)
    Nexans (Angie)
    YouTube, Princesse Tam Tam, Schneider Electric, MINI, (Auditoire)
    Europ Assistance (Makheia)
    PayPal (RAPP)
    Saint-Gobain, Isover (Fullcontent)
    CHN, Iveco, Fiat, Maserati (MullenLowe)
    Materi'act (Little Big Bang)
    nei (APRIL PARTNERS)
    ARaymond (We Factory)
    B&B HOTELS, TotalEnergies, CFAO HEALTHCARE (Wellcom)
    Salomon
    Sennheiser
    Leetchi.com
    Vinted.com

    + Copywriting courses at ISCOM
    Copywriting Editorial Strategy English French Translation Copywriting Digital Communication
  • Voyager Moins Cher
    Editorial Manager
    TRAVEL AND TOURISM
    September 2011 - February 2015 (3 years and 6 months)
    Paris, France
    Launch of a new UK travel comparison site, travelizer.co.uk, and management of the editorial line
    English Writing Social Media Editorial Strategy
  • VENTE PRIVEE.COM
    Content and Community Manager
    E-COMMERCE
    November 2009 - August 2011 (1 year and 9 months)
    Paris, France
    Creation of a new editorial line adapted to the UK market, coordination of content for the UK site.
    Social Media Editorial Strategy English Writing

Reviews

5.0

Out of 5 ratings

ClaireC

Claire

Kurmi Software

Reviewed on 4/9/2020

Thank you Victoria, a fruitful first collaboration
AD

Account deleted

Reviewed on 12/17/2021

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Education

  • Masters in LEA and Translation
    University of Cambridge

Skill set

Categories