Victoria Wall

With over 15 years of experience in editorial strategy, copywriting, and transcreation, I help French brands and agencies craft their ideas, content, and messages in English. Always adapting my approach to the project, audience, and intention.

Because clear and compelling English is more than just grammar.

For French communication agencies, this can make the difference between:

· Winning a major tender or missing out

· A campaign that shines internationally or a campaign that remains confined to France and doesn't take off beyond its borders

For French brands, the stakes are just as critical:

· Showing English-speaking audiences that you truly understand them and that your offering is tailored to their needs, or making them feel treated as an afterthought

· Being perceived as credible and trustworthy, or giving an impression of approximation and losing the nuances that make you unique

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Specifically:

• English editorial writing and consulting (sales pages, emails, pitches, presentations, etc.)

• Audit and revision of existing content (or content generated by AI)

• Creation of editorial guidelines & brand positioning

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Collaborations:

L’Oréal, L'Occitane en Province, Royal Canin, Glenmorganie, Aéroports de Paris (DDB)

L'Oréal Paris, Vichy, Nespresso (McCANN Paris)

Airelles, Rosewood, La Réserve, Bioderma (Indiana Content Inside)

Armani, Hermès Maison, Diesel, Viktor&Rolf, Margiela, Helena Rubinstein (Maison K)

Accor (Avec Des Mots)

Hermès (Joosnaban)

Veet, Bacardi (FHCOM)

Nexans (Angie)

YouTube, Princesse Tam Tam, Schneider Electric, MINI, (Auditoire)

Europ Assistance (Makheia)

PayPal (RAPP)

Saint-Gobain, Isover (Fullcontent)

CHN, Iveco, Fiat, Maserati (MullenLowe)

Materi'act (Little Big Bang)

nei (APRIL PARTNERS)

ARaymond (We Factory)

B&B HOTELS, TotalEnergies, CFAO HEALTHCARE (Wellcom)

Salomon

Sennheiser

Leetchi.com

Vinted.com