Freelancer profile translated to English.

Description

✨ Bilingual FR/ENG Influence & Social Media Expert – Focusing on Europe-Asia Markets

Specializing in digital strategy and influencer marketing, I assist brands in designing and managing influencer and social media campaigns, from strategic planning to operational execution.

I've had the opportunity to collaborate with Houses and groups such as Accor, the MICHELIN Guide, Aubade, Phytomer, Laboratoire SVR, Christian Louboutin, Charles Heidsieck, and Veuve Clicquot. At SLEEQ (TikTok Marketing Partner), I worked closely with the TikTok teams, developing in-depth expertise in the platform's mechanics and high-performing influencer strategies.

🌍 Europe – Asia Expertise (Paris / Shanghai)

Accustomed to multicultural environments and teams, I develop strategies adapted to local specificities while maintaining a global and premium brand vision.

📊 What I bring:

- End-to-end influencer campaign management

- Coordination of +90 international creators

- Social media management & brand positioning

- Performance analysis & optimization

- International cross-functional project management

💡 Universes & inspirations

Luxury, beauty, hospitality, gastronomy, creative campaigns, and visual storytelling.

Passionate about travel and photography, I place great importance on aesthetics, details, and brand consistency.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational
Chinese
Basic
Khmer
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Victoria Ung Consulting
Social Media & Influence Project Manager
LUXURY GOODS
February 2025 - Today (1 year and 6 months)
Paris, France
- Social media / influencer strategy in luxury, cosmetics, hospitality, gastronomy, and wine & spirits
- Operational management of influencer campaigns
- Casting of influencers / content creators and talent management
- Monitoring and conducting in-depth research to gather valuable insights and strengthen presentations
- Influencer and social media reporting
- Assignments for clients in France and internationally, notably in Shanghai, Asia.
Influencer Marketing Social Media Reporting Digital Communication Communication Strategy
L'Oréal
Consulting Assignment
FASHION AND COSMETICS
January 2024 - May 2024 (4 months)
Shanghai, China
Presentation of strategic and operational recommendations in response to a marketing team's challenge for one of the L'Oréal group's brands
wechat weibo Audit Market Research & Analysis marketing project management
Accor
Global Social Media - Midscale Brands
HOSPITALITY
July 2024 - December 2024 (6 months)
Issy-les-Moulineaux, France
Support the launch of social media campaigns with agencies Publicis, Maison 90, and Boomerang
Manage the editorial calendar and influencer / content creation activations with country relays, regions, and hotels (Europe, North Africa, Asia, Pacific, Americas) for the Grand Mercure, Mercure, and Handwritten Collection brands
Hospitality Global Social Media Instagram Marketing Brand Guidelines Project Management