Freelancer profile translated to English.

Description

- Franco-British

- 7 years of experience in marketing in a large hotel group + 1 year in a digital agency

- Specializing in brand identity: strategy (positioning, communication) & communication tools (design, copywriting, social media, influence, advertising campaigns, visual identity)

- Strong writing skills (FR/EN) / Strategy / Project management

- Experience with midscale and luxury brands

- Interest in projects related to well-being, tourism, sustainability (but not exclusively!)

- I am very friendly and love working with people in a collaborative spirit!

- Yoga teacher & Ayurvedic therapist in my spare time

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

PUIG
Copywriter
LUXURY GOODS
April 2022 - Today (4 years and 2 months)
Writing texts for the Jean-Paul Gaultier brand: website, newsletters, campaigns
Writing Web Copywriting Branding French English Translation Digital Marketing Web Marketing
Talent Village
Freelance - Consultant & Copywriter
SOCIAL NETWORKS
September 2020 - June 2021 (10 months)
Paris, France
Design & Writing of a study on influencer marketing (available on the agency's website)

Writing of editorial charters, manifestos, and website texts

Definition & implementation of the 2021 influencer strategy for the perfume brands JP Gaultier, Paco Rabane, Nina Ricci (PUIG group)

Project management directly with the client, organization of shootings, paid media strategy & reporting
Influence Marketing Social Media Website Texts Web Copywriting Organization Shooting
Accor SA
Brand Content & Social Media Manager (Ibis, Mercure, Novotel)
HOSPITALITY
June 2014 - July 2020 (6 years and 2 months)
Paris, France
Development of strategies and platforms for the different brands: visual identity, editorial charter, brand films

Advertising & media: creation & deployment of global advertising campaigns (awareness + promotions) across all channels

Brand tools: development of graphic charters, podcasts, shootings...

Coordination and launch of WW communication campaigns, including through partnerships with Sony & Universal

Creation and coordination of structuring brand content and 360° activation operations (paid media, owned media, social media, in-hotel)

Web: UX, Identity & Content of the Mercure brand website

Social media (Facebook, Instagram, Youtube & Linkedin)

Development of the social media strategy, paid media, as well as creative and editorial guidelines

Management of influencer activations

Messenger BOT: launch of the first AccorHotels Bot (5 languages)

Management of the global social media ecosystem and editorial calendars -

Content creation for global operations
Social Media Communication Strategy Copywriting Branding & Identity Branding Social Media Strategy Influence Advertising 360° Communication