Victoria M.

Contribute to marketing, medical-marketing, and patient experience plans, in line with the overall strategy. Participate in digital initiatives and social media management (in collaboration with the Head of Digital Solutions and Communication France). Lead and manage innovative projects and unique solutions to meet the needs of patients and healthcare professionals. Evaluate the impact of initiatives in collaboration with Business Units. Collaborate with product and care teams to co-lead the development of tools and services for patients. Collaborate with internal stakeholders (PVU / Regulatory / Compliance / Communication...) to develop effective strategies. Manage and challenge external suppliers (agencies).

Preparation of meeting materials for the Management Committee and clients Mystery shopping for the 60 supermarkets in the Regional Directorate. Application of in-store processes, Sales tours, Analysis of Unknown Shrinkage (internal audit). Management of store closure. Supervision of the implementation of store extensions in the 2 supermarkets.

Follow-up and handling of complaints regarding inventory discrepancies in my sector. Customer reception and promotion of the Lidl loyalty card +/- Google Reviews. Creation of Google Review materials (internal and external). Content updates on the corporate and web site. Updates of institutional assets for employees. Development of communication plans: content proposals, content creation, wording... Content creation for social media and the internal platform. Social media moderation (Fb, Insta, X, LinkedIn, Youtube). In charge of new initiatives (installation of a founder's portrait in all sites and subsidiaries): installation directives, direct contact with the artist and their agency for retouching, asset upload, direct contact with site and subsidiary managers. Preparation of the leadership team (management meeting up to n-2).