Freelancer profile translated to English.
Back to original languageAbout Victoria
I am a versatile, specialized, and enthusiastic professional in brand strategy. My career began in video game design and evolved into advertising Strategic Planning, culminating in my specialization in Business Administration. Throughout my career, I have contributed to various projects, collaborating with brands and supporting small businesses. My ability to think innovatively, empathize, and research merges with my true passion for branding and strategy. Therefore, my strategic approach goes beyond advertising; I seek to apply strategies that truly improve people's lives.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Victoria StrategistBrand Manager & Strategy Consultant (Freelance)March 2017 - Today (9 years and 3 months)Madrid, SpainAnimalSak (MAR 2022 - FEB 2023) Launch of an animal product store where the following were carried out: a brand audit through environmental and market research, a marketing mix investigation (customer journey and benchmarking), a business strategy (adaptation of the canvas model and strategic positioning), an action plan with all activations and proposals, a branding plan with storytelling and restructuring of the look and feel.Rutss (MAY 2021 - DEC 2021) Creation and strategic brand repositioning through an environmental analysis, a market study, and the creation of a complete branding plan, which consisted of: corporate identity (logomark, assets, etc.), naming creation, brand platform, storytelling, including the design of a social media plan (editorial calendar) and its implementation through branded content actions on social media (stakeholder management), in addition to the launch of an e-commerce on Facebook Marketplace.Cristalería Calpe (MAR 2017 - DEC 2017) Brand repositioning through market research and an action plan that included the implementation and development of an e-commerce.
- Unicaja BancoProject Manager in the Area of Coordination and Digital Business DevelopmentMay 2023 - November 2023 (6 months)Madrid, SpainProject management (control and closing of area threads) Creation and development of the strategic portfolio (KPI summary and reports) + Financial analysis and review (ERP and invoicing) Internal communication (Q&A resolution and newsletter) + External communication (press releases) Improvement of workflow processes through wikis and guides
- HavasStrategic Planner TraineeMarch 2022 - June 2022 (3 months)Madrid, Spain- Competitor benchmarking to identify threats, opportunities, and provide sector knowledge and support to the team, etc.- Market and industry trend research through social listening and desk research. Integration of internal knowledge into a database to optimize insight searching.- Participation in the ideation of territories, concepts, routes, and strategic positioning (Los 40 and Puleva).
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Education
- Master of BusinessUNIR - The Online University2023Master of Business Administration - MBA
- Advertising and Public RelationsUdima Distance Learning University of Madrid2021Publicidad y Relaciones Publicas