Victoria Livoi

Implementation of a strategic marketing and communication plan for the various sectors of the Mercier Art group, TP/PL, Judicial, Automobile (Cinema, radio, TV reports, local press, specialized magazines, display, 4x3 & dynamic billboards). Implementation of a visual identity for the group (graphic charter, editorial charter). Animation and content planning on social networks (Mercier Art and Mercier Auto) Instagram - Facebook - LinkedIn - TikTok. Creation of all communication materials (car catalogs, activity brochures, flyers, booklets, buying guides...). Management, planning, and sending of mailing/newsletter campaigns on Mailchimp to clients. Management and analysis of SEO and SEA referencing - Implementation of a Google Ads and keyword plan for each auction. Management of the Mercier Auto and Mercier Art website on the WordPress back office - Updates, modifications, writing of SEO articles. Analysis of statistics using Google Analytics and Piwik-PRO and management and sending of an Excel file of key monthly figures to management. Contribution to the management of the complete redesign of the Mercier.com websites. PLUS: Management of external service providers (promotional item agency, printer, event agencies...). Organization of internal events (e.g., Pink October) and external events (prestige vehicle evening 3 times a year, art exhibition vernissages 4 times a year). Supervision and support of apprentices.

Implementation and launch of the Abej ressourcerie online store in partnership with Label Emmaüs. Writing and posting of advertisements. Sales analysis (Google Analytics). Social media animation and management. Organization of textile operations in the event area. Training of people in reintegration on digital tools.

Organization of the Playtime trade show. Competitive analysis. Promotion of the new boutique collection. Prospecting for new distributors and points of sale. Reporting. Social media animation.