Victoria Laroche

As part of the acquisition of La Médicale, I provide expertise and advice in communication and ensure the interface between the Animation and Development teams of La Médicale, Generali France, and communication and media agencies for the implementation and development of communication actions:

- Management and implementation of the brand's communication strategy in relation to the France marketing strategy;

- Management and coordination of creative and media briefs with agencies and ensuring the delivery of campaigns according to the defined media plan;

- Strategic and creative thinking on product launch campaigns and traffic generation

- Activation of multi-channel campaigns;

- Design and management of communication systems, creation of editorial, contractual, and relational content in a multi-channel approach;

- Development and implementation of communication action plans for La Médicale's external, internal, and client network audiences;

- Optimization and monitoring of allocated budgets;

- Monitoring the implementation and dissemination of campaigns and coordinating reports with the agency and operational teams.

- Definition and deployment of the internal communication strategy for the Customer Relationship 2025 program

- Definition of communication action targets; be proactive in choosing messages and dissemination methods,

- Monitoring of communication operations, including event operations, and ensuring their smooth execution,

- Develop and manage multimedia and editorial internal communication tools.

- Design and production of the 2022 annual seminar.

- Participate in the definition of the internal communication strategy and the associated annual plan

- Define the targets for communication actions; be proactive in choosing messages and dissemination methods,

- Coordinate the relevant internal departments (purchasing, legal, HR, consumer research, marketing, operations, etc.) as well as communication agencies,

- Monitor the development of communication operations, including event operations, and ensure their smooth execution,

- Implement corrective actions if necessary,

- Analyze the impact of operations afterwards, and deploy measurement tools,

- Ensure budget monitoring.

Franchisee Network Events:

- Participate in defining the strategy for events that bring together McDonald's franchisees in France (AGM, Coop, seminars, etc.),

- Design and production of certain events,

- Management of communication agencies in charge of projects,

- Analyze the impact of operations afterwards,

- Ensure budget monitoring for operations.

Project Monitoring:

- Manage and update media and multimedia image banks (Media Library, Video Library, etc.),

- Oversee the Intranet for headquarters, franchisees, and restaurant managers,

- Develop and manage multimedia and editorial internal communication tools.