Victoria Lao

Coordination and management of strategic projects. Organization of a pop-up at an international sports competition - Team Boulder Arena 3. Implementation of several collaborations and pop-ups, management of partner relations and service follow-up. Execution of a promotional photo shoot, selection of models, coordination of the team and project execution.

Organization and supervision of promotional events in France and Switzerland. Showroom during Fashion Week. Planning of a brand promotion trip to Switzerland. Market analysis and competitive benchmarking. Contribution to the brand's digital strategy by collaborating with the artistic director for Instagram account management. Selection and curation of content aligned with the brand's visual identity and values. Leveraging my expertise in the climbing sector to identify the most engaging and relevant visuals and themes for the target community. Budget management, expense control, and ensuring adherence to our specifications by various stakeholders.

Design and selection of suppliers for the bar/restaurant area. Implementation of optimization processes for the reception team. Training and development of additional sales and reception skills, improvement of customer experience.