Freelancer profile translated to English.

Description

EXPERTISE: With over 15 years of experience in Digital & CRM, for Start-ups and larger groups, I have developed good expertise allowing me to support Brands in their Transformation Projects. At the border between Business & IT, I can manage cross-functional Projects by bringing my "problem-solver" and "collaborative" spirit to deliver and deploy projects.

KEY SKILLS: Project Management / CRM & E-business Strategy / Launch of Websites and loyalty programs / Management of direct and cross-functional teams

TOOLS: Magento, Salesforce, Pack office, Adobe, Mailchimp

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

VBG CONSEIL
Consulting Mission
CONSULTING AND AUDITS
January 2022 - Today (4 years and 5 months)
Bordeaux, France
Consulting Mission for luxury brands on the implementation and launch of loyalty programs
Project management CRM Loyalty E-commerce website
L'Oréal SA - L'Oréal France
E-business & CRM Project Director for MUGLER & AZZARO
FASHION AND COSMETICS
April 2020 - December 2021 (1 year and 9 months)
Paris, France
Support for Mugler & Azzaro Parfums during their integration into the L'OREAL Ecosystem
- Transition of 11 sites (D2C & Editorial) and 8 countries with a loyalty program
- Migration of a database of more than 1M contacts
- Support for the launch of the 1st L'Oréal International editorial site with CRM & Loyalty
- Contribution to the construction of a unique code solution worldwide

Development of the new Mugler perfume loyalty program
- Definition of the loyalty strategy to recruit, retain and boost sales.
- Framing the project to obtain the support of Zones & Countries / Business & IT
- Development of the BP, Generosity Model, Customer Journeys & technical specifications document
PMO Project management CRM Loyalty E-commerce
Clarins
Digital & CRM Director for MUGLER & AZZARO
FASHION AND COSMETICS
January 2017 - March 2020 (3 years and 3 months)
Paris, France
- Management of 6 people / Annual Budget (>1M€) / E-Business turnover in 2020: +65% versus Y-1
- Definition of the brand strategy to develop sales via CRM and the website.
- Coordination of the international annual animation plan on these two channels
- Definition of digital functionalities & optimization of journeys to convert and engage
- SEO & Content optimization to improve traffic and conversion
- Monitoring the creation and launch of 11 new sites (3 D2C / 8 Editorial)
SEO Project management E-commerce CRM Loyalty