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Victoria GodetVG

Victoria Godet

Supermalter

E-commerce & CRM Consultant - Project Management

€1,200/day
35 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Victoria

EXPERTISE: With over 15 years of experience in Digital & CRM, for Start-ups and larger groups, I have developed good expertise allowing me to support Brands in their Transformation Projects. At the border between Business & IT, I can manage cross-functional Projects by bringing my "problem-solver" and "collaborative" spirit to deliver and deploy projects.

KEY SKILLS: Project Management / CRM & E-business Strategy / Launch of Websites and loyalty programs / Management of direct and cross-functional teams

TOOLS: Magento, Salesforce, Pack office, Adobe, Mailchimp
  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • VBG CONSEIL
    Consulting Mission
    CONSULTING AND AUDITS
    January 2022 - Today (4 years and 5 months)
    Bordeaux, France
    Consulting Mission for luxury brands on the implementation and launch of loyalty programs
    Project management CRM Loyalty E-commerce website
  • L'Oréal SA - L'Oréal France
    E-business & CRM Project Director for MUGLER & AZZARO
    FASHION AND COSMETICS
    April 2020 - December 2021 (1 year and 9 months)
    Paris, France
    Support for Mugler & Azzaro Parfums during their integration into the L'OREAL Ecosystem
    - Transition of 11 sites (D2C & Editorial) and 8 countries with a loyalty program
    - Migration of a database of more than 1M contacts
    - Support for the launch of the 1st L'Oréal International editorial site with CRM & Loyalty
    - Contribution to the construction of a unique code solution worldwide

    Development of the new Mugler perfume loyalty program
    - Definition of the loyalty strategy to recruit, retain and boost sales.
    - Framing the project to obtain the support of Zones & Countries / Business & IT
    - Development of the BP, Generosity Model, Customer Journeys & technical specifications document
    PMO Project management CRM Loyalty E-commerce
  • Clarins
    Digital & CRM Director for MUGLER & AZZARO
    FASHION AND COSMETICS
    January 2017 - March 2020 (3 years and 3 months)
    Paris, France
    - Management of 6 people / Annual Budget (>1M€) / E-Business turnover in 2020: +65% versus Y-1
    - Definition of the brand strategy to develop sales via CRM and the website.
    - Coordination of the international annual animation plan on these two channels
    - Definition of digital functionalities & optimization of journeys to convert and engage
    - SEO & Content optimization to improve traffic and conversion
    - Monitoring the creation and launch of 11 new sites (3 D2C / 8 Editorial)
    SEO Project management E-commerce CRM Loyalty

Reviews

5.0

Out of 1 rating

PaulineP

Pauline

L'Oréal-Prestige & Collections International

Reviewed on 3/14/2023

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Education

  • Management & Marketing Diploma
    EM LYON
    2004

Skill set

Categories