Victoria Gianola

Internship focused on building a technical foundation for my transition into the data world, integrating into mixed business and technology teams. I participate in the relay and prioritization of requirements, translating needs into user stories; I support data exploration and quality controls (consistency, duplicates, formats); I perform initial level SQL/Python queries to prepare and validate information; I collaborate by executing test cases and logging defects; I document processes and manuals for teams and users.

At Canal 4, we took on the challenge of bringing the channel's brand and Telenoche to the forefront. We provided visual consistency and constant presence, and expanded the media mix to reach further.

We installed a data-driven mindset: standardized reports, objective tracking, and insights for programming (including sentiment analysis) to decide what to sustain, what to adjust, and what to accelerate.

Impact: in two years, +36% screen share and leadership of the newscast. In digital, +66% visits and +49% users on the newscast's website; over +600,000 new followers and digital monetization ~11x vs. 2022.

Result: thanks to teamwork with all areas, Canal 4 was back on top: present and relevant for audiences, clients, and agencies.

We faced the challenge of growing efficiently. We reorganized the promotional scheme and aligned resources with business objectives: -80% in subsidies and +23% in orders in 4 months, with a campaign performance report that inspired other countries to work with the same logic.

Quick commerce operates at a high pace: in 7 days, we launched a 360° campaign as the official delivery partner for the National Team (TV, radio, OOH, social, event, packaging).

As clients are not just end-users, we also launched a training program for partners to increase satisfaction (NPS) and shorten response times.

Every morning, we all looked at the same thing: clear dashboards and shared metrics, which helped us decide faster and better.