Freelancer profile translated to English.
Back to original languageAbout Victoria
Passionate and committed to my goals, I hold a degree inAdvertising and Public Relationsfrom Barcelona. Throughout my career, I have specialized in Influencer Marketing, helping brands position themselves strategically in an increasingly competitive and digital environment.
In 2020, I founded **The Castle**, a boutique agency specializing in influencer marketing, representing digital talents and elevating their digital positioning.
Furthermore, in recent years, I have coordinated the Master's Degree in Brand Management, Communication, and Sustainability in the Fashion Industry at UIC Barcelona, where I teach classes on "Influencer Marketing" and "The Other Side of Influencers."
I have developed **influencer marketing campaigns for an international luxury cosmetics and wellness brand**, where I managed collaborations with over 60 influencers per campaign, increasing visibility and engagement. I was also responsible for monitoring market trends, ensuring campaign relevance, and preparing detailed KPI reports to optimize performance.
If you are looking for someone with experience in influencer marketing capable of generating a real impact, I would be delighted to collaborate with you.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- The Castle | Agencia BoutiqueFounder and Talent RepresentativeFASHION AND COSMETICSNovember 2020 - Today (5 years and 9 months)Barcelona, SpainI lead advertising negotiations on Instagram and TikTok between talents and prominent brands such as Maybelline, L'Oreal, Starbucks, Nike, Puma, Zalando.... I manage favorable contractual terms and oversee the personal brand of my represented talents. I provide constant advice, assisting in key decisions and resolving issues to maintain successful professional environments.
- UNIVERSITAT INTERNACIONAL DE CATALUNYAMaster's Degree Coordinator in Brand Management, Communication, and Sustainability in the Fashion IndustryFebruary 2021 - June 2024 (3 years and 4 months)Barcelona, Spain- Support in the creation and coordination of content for the modules, subjects, and courses integrated into the master's program.- Supervision, in agreement with the Master's Director, of the development of academic and administrative activities of the program.- Guidance and follow-up of Master's Academic Holders in their learning process.
- UNIVERSITAT INTERNACIONAL DE CATALUNYATeachingNovember 2023 - April 2024 (5 months)Barcelona, SpainSpeaker in various masterclasses on Influencer Marketing, "The Other Side of Influencers," and UGC (User Generated Content) for students of the Master's Degree in Brand Management, Communication, and Sustainability in the Fashion Industry.
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Education
- Advertising and Public RelationsInternational University of Catalonia2020
Skill set
Categories
- Other