Freelancer profile translated to English.
Back to original languageAbout Victoria
Looking for someone who understands both the business and the technology behind your Marketing Cloud or Experience Cloud projects?
I am a Project Manager specializing in Salesforce Marketing Cloud, with over 7 years of experience leading end-to-end digital projects. My differentiating value is acting as a bridge between business and technology: I understand what is technically possible in Marketing Cloud, I design journeys with criteria, and I manage complex projects with multiple stakeholders.
What I can do for you:
- End-to-end management of Marketing Cloud projects: strategy definition, automations, omnichannel journeys, and email marketing campaigns
- Design and supervision of journeys connected with CRM and Data Cloud
- Management of Experience Cloud web portal projects, coordinating design, development, copy, and approval teams
- Audience segmentation and management with Data Cloud
- Coordination of multidisciplinary teams and stakeholder management in highly complex environments
My experience includes projects in highly regulated sectors like Pharma and Healthcare, where I manage legal approvals, MLR/GxP compliance, and coordination with multiple departments — a discipline that elevates delivery quality in any industry.
Certified in Salesforce Marketing Cloud Email Specialist, AI Specialist, and Scrum Master (PSM I).
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- ShowerthinkingTECHNICAL PROJECT MANAGER & DIGITAL OPS LEAD I SALESFORCETECHJanuary 2022 - Today (4 years and 5 months)Madrid, SpainEnd-to-end management of digital projects within the Salesforce ecosystem for international clients, with specialization in the Pharma and Healthcare sectors. Autonomous responsibility for planning, budget, scope, and quality.Projects I lead:*Marketing Cloud— Design and management of omnichannel campaigns and automated journeys for medical audiences (HCPs). Strategy definition, automation configuration, audience segmentation with Data Cloud, and coordination with sales teams through integrations with Veeva CRM.*Experience Cloud— End-to-end management of web portal projects for Pharma clients: from functional definition to launch, coordinating design, development, and regulatory (MLR/GxP) approval teams.*Data Cloud— Management of data unification and audience segmentation projects for marketing campaigns.Direct communication with C-level stakeholders in regulated environments, leadership of steering committees, demos, and retrospectives. Coordination of multidisciplinary teams of up to 10 people (Engineering, Data, Strategy).
- LowpostProject Manager & Account StrategyE-COMMERCEJanuary 2022 - January 2022Valencia, SpainManagement of digital projects for clients in various sectors, focusing on web content strategy and digital marketing. Responsibility for the complete project lifecycle: from defining objectives with the client to final delivery.Main responsibilities:
- Coordination with web development teams to ensure alignment between content strategy and technical execution.
- Definition of content architectures, editorial strategy, and web optimization.
- Management of multiple simultaneous accounts in high-volume environments, ensuring delivery quality and client satisfaction.
- KPI tracking and progress reporting to clients and management.
- Audax StudioDigital Project Manager & Business StrategyE-COMMERCEJanuary 2019 - January 2021 (2 years)Valencia, SpainEnd-to-end management of digital products and web projects for clients in various sectors. Coordination of multidisciplinary teams specialized in UX, design, frontend and backend development, content, and digital marketing strategy.Main responsibilities:
- Leadership of the complete digital product cycle: from discovery and UX/UI definition to technical launch.
- Translation of business needs into functional requirements for design and development teams.
- Coordination between creative and technical profiles, ensuring feasibility, product consistency, and deadline compliance.
- Definition of marketing and content strategy aligned with client objectives.
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Education
- BACHELOR'S DEGREEUniversidad CEU Cardena Herrra2019GRADO
Certifications
- Salesforce Marketing Cloud Email SpecialistSalesforce2022
- Salesforce AI SpecialistSalesforce2024