Freelancer profile translated to English.
Back to original languageAbout Victoria
Freelance since 2021, I support French and international brands and groups in their press relations strategy and its operational deployment.
Areas of expertise:
📌 Media Relations Strategy and Management
- Development, planning, and implementation of media relations strategies adapted to target markets, across all types of channels (print, digital, TV, radio).
- Development or strengthening of key messages and associated tools before any communication (messaging house, talking points, briefing book, etc.).
📌 Operational Deployment of Press Relations
Building and managing press kits, developing journalist networks, identifying relevant media angles, designing press materials, managing distribution, targeted pitching with storytelling adapted to each media and contact, coordinating press events (conferences, press junkets, press trips..)
📌 Strategic Monitoring and Performance Analysis
Identifying communication opportunities, detecting newsjacking levers, monitoring coverage, quantitative and qualitative reporting.
Available to discuss your projects!
Victoria
English
Fluent
French
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Laboratoires BioprotectionPress Relations ConsultantJanuary 2022 - December 2023 (1 year and 11 months)Paris, FranceStrategic and operational support in press relations for the launch of the brands Crusoé (natural, organic, French anti-mosquito range) and Gaïamé (nutrition-cosmetic cures).
- True FruitsPR Consultant (Freelance)AGRICULTUREJanuary 2021 - April 2025 (4 years and 3 months)Paris, FranceSince 2021, supporting the German smoothie brand true fruits in its establishment in the French market, by managing the press relations strategy. This four-year support has helped to durably establish the brand in France and build coherent and sustainable media visibility.
- Agence MatriochkaPR Consultant (Freelance)CONSULTING AND AUDITSFebruary 2021 - July 2021 (5 months)Paris, FranceFreelance mission (5 months) - Support in media relations strategy for various client accounts (Press kit and network management, journalist follow-ups, press material creation, interview and speaking opportunity management, identification of speaking opportunities, follow-up of results).
- Spotify France
- Chance.co
- Volvo Car France
- Domitys
- Budweiser ABINBEV
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Education
- MasterSciences Po Aix2015Maitrise : Master droit, économie, gestion mention études politiques (double diplôme)
- MasterESAM2015Maitrise : Management et pilotage de l'entreprise