Freelancer profile translated to English.
Back to original languageAbout Victoria
Freelancer since 2021, I support brands in France and internationally in their press relations and operational deployment strategy, particularly in the agri-food, well-being, and beauty sectors.
Expertise:
📌 Media Relations Strategy and Management
- Development, planning, and implementation of media relations strategies tailored to target markets, across all channel types (online, social, print).
- Development or strengthening of key messages and associated tools prior to any communication or activation.
📌 Operational Deployment of Press Relations
- Building and managing press kits,
- Developing journalist networks,
- Identifying relevant media angles,
- Designing press materials,
- Organizing distribution,
- Targeted pitching,
- Coordinating press events (conferences, press junkets, press trips, etc.)
📌 Strategic Monitoring and Performance Analysis
- Identifying communication opportunities
- Detecting opportunities for newsjacking and communication angles
- Monitoring coverage,
- Reporting
I remain available to discuss your projects!
Victoria
English
Fluent
French
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Laboratoires BioprotectionPress Relations ConsultantJanuary 2022 - December 2023 (1 year and 11 months)Paris, FranceStrategic and operational press relations support during the launch of the brands Crusoé (natural, organic, and French anti-mosquito range) and Gaïamé (nutritional-cosmetic cures).
- True FruitsPR Consultant (Freelance)AGRICULTUREJanuary 2021 - April 2025 (4 years and 3 months)Paris, FranceSince 2021, supporting the German smoothie brand true fruits in its establishment in the French market, by managing the press relations strategy. This four-year support has helped to durably establish the brand in France and build consistent and sustainable media visibility.
- Agence MatriochkaPR Consultant (Freelance)CONSULTING AND AUDITSFebruary 2021 - July 2021 (5 months)Paris, FranceFreelance mission (5 months) - Support in the media relations strategy for various client accounts (Press release management and network, journalist follow-ups, creation of press materials, interview and spokesperson management, identification of speaking opportunities, follow-up on execution).
- Spotify France
- Chance.co
- Volvo Car France
- Domitys
- Budweiser ABINBEV
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Education
- MasterSciences Po Aix2015Maitrise : Master droit, économie, gestion mention études politiques (double diplôme)
- MasterESAM2015Maitrise : Management et pilotage de l'entreprise