Freelancer profile translated to English.

Description

Hello,

With over 8 years of marketing experience within large groups, I now support B2B companies in structuring their marketing strategy, generating leads, and deploying omnichannel campaigns.

I enjoy working on cross-functional projects where I can both take a strategic overview and concretely drive actions. I therefore support my clients from the definition of the marketing plan to performance monitoring and results optimization.

Specifically, I am involved in:

Defining business-oriented marketing plans
Generating B2B leads/prospects and qualifying them for sales teams
Managing omnichannel campaigns
Structuring marketing CRM and lead management
Creating marketing content (white papers, articles, press interviews, webinars, emailing...)
Coordinating with sales, communication, and IT teams

I have worked in demanding environments such as Eiffage, APRR, and Viatris, where I managed marketing projects aimed at supporting growth and generating business opportunities.

My approach is results-oriented: my goal is to generate qualified leads and support their transformation into concrete opportunities for sales teams.

I am available for one-off missions or more regular support, depending on your needs.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

Volterres
Marketing Project Manager
ENERGY AND UTILITIES
January 2023 - Today (3 years and 7 months)
Lyon, France
Definition and management of the annual marketing plan in line with business objectives
Management of omnichannel campaigns (emailing, print and digital content, trade shows, webinars...)
Deployment of the Salesforce Marketing CRM strategy: lead generation, qualification, and monitoring
Optimization of the customer journey and improvement of the customer experience (mailing, surveys, NPS)
Analysis of marketing performance and KPI monitoring
Cross-functional coordination with sales, communication, IT teams, and external service providers
Salesforce Marketing Cloud Plan marketing opérationnel Stratégie CRM Génération de leads qualification de leads
APRR
Marketing Specialist
CIVIL ENGINEERING
January 2021 - January 2023 (2 years)
Lyon, France
Conducting customer surveys and satisfaction analyses to identify areas for improvement in services offered
Launch and positioning of the Fulli brand (brand identity, communication strategy, print and digital materials)
Management of user testing and analysis of feedback to optimize the adoption of the mobile application (e-mobility)
Deployment of customer loyalty strategy through loyalty program management and performance monitoring
Enquête de satisfaction Fidélisation et satisfaction client Définition et suivi des indicateurs (KPI)
Viatris AS
Operational Product Manager
CHEMICAL
January 2018 - November 2020 (2 years and 10 months)
Lyon, France
Deployment of product marketing campaigns
Deployment of omnichannel marketing campaigns (emailing, press, digital)
Market analysis, competitive intelligence, KPI analysis
Development of marketing materials and sales support tools (brochures, POS displays, videos, radio spots, educational content, user guides...)
Contribution to digital strategy: SEO, SEA, Facebook Ads
Coordination with marketing teams and external agencies
Plan marketing opérationnel Veille concurrentielle Stratégie Go-to-Market (GTM) Création de supports de communication Stratégie digitale et marketing