Freelancer profile translated to English.

Description

With over 10 years of international experience in high-end hospitality and catering, I have managed various projects, from the opening of Michelin-starred restaurants to the creation of innovative concepts for rooftops, luxury dinner cruises, and gourmet food shops.

My expertise covers the conceptualization, deployment, and opening of establishments, with a particular focus on storytelling and customer experience consistency.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 20km)

MINOR HOTELS
Cluster Commercial Director – Food & Beverage
May 2024 - January 2025 (8 months)
Bangkok, Thailand
• Development of strategies to increase F&B sales and revenue (5 hotels, 23 restaurants).
• Market trend analysis and identification of expansion opportunities.
• Organization of events and collaborations to boost offerings.
• Creation of pricing models and promotional offers.
• Rebranding and management of new establishment openings.
• Development of partnerships with wholesalers, agents, and DMCs.
• Optimization of customer experience and monitoring of point-of-sale performance.
SYBARITE CO. LTD
Commercial & Marketing Director
August 2021 - January 2024 (2 years and 5 months)
Bangkok, Thailand
Development Missions:
Development of projects and management of future point-of-sale openings: creation of F&B offerings, storytelling, OS&E sourcing, FF&E, and collaboration with design agencies and architects.
F&B market studies, identification of trends and new opportunities to develop offerings and increase revenue.
Retail market analysis, creation of product assortments, and definition of pricing strategies adapted to customer needs.
Development of B2C/B2B customer portfolio, with the objective of increasing sales and brand awareness.
Development of marketing strategy: planning, priority setting, and annual budget submission.
Execution of social media activities, creation of partnerships with KOLs and influencers to strengthen brand presence.
Development of F&B talent: coaching and training of teams to achieve their personal goals and the company's financial results.

Operational Missions:
Management of 5 restaurants, 4 gourmet shops, and online platforms, with a focus on profitability and operational efficiency.
Supervision of sales teams (restaurants, gourmet shops, e-commerce, B2B, events), recruitment, continuous training, and skill development.
Leadership of sales and F&B teams to ensure operational performance and achieve company financial objectives.
Management of the marketing department: implementation of the annual marketing plan in compliance with budgetary and strategic guidelines.
Implementation of company standards: development and application of specifications in all establishments.
Monitoring of point-of-sale performance: management of sales targets, results analysis, and necessary adjustments to maximize performance.
HOSPITALITY MANAGEMENT ASIA
Restaurant Director
October 2020 - August 2021 (10 months)
Bangkok, Thailand
Development Missions:
Pre-opening and opening of the restaurant, complete launch management, and customer experience optimization.
Development of food and beverage menus, adapted to local and international clientele.
Implementation of a group-wide loyalty program to strengthen customer retention and engagement.
Creation of "brand standards" and "welcome pack" for the brand, ensuring consistency in customer experience across all touchpoints.
Selection of suppliers and products, selection and management of partnerships to ensure the quality and consistency of the F&B offering.

Operational Missions:
Recruitment and training of the team according to brand standards, ensuring consistent quality service.
Selection of supplies and OS&E, selection of necessary equipment and accessories for the smooth operation of the restaurant.
Management of schedules, invoices, and budget, monitoring operational costs to maximize profitability and meet financial forecasts.

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Excellence program by AccorHotels
AccorHotels, Sofitel
2017
Excellence program
Bachelor of Tourism and Hotels Management
IAE de Lyon
2017
Bachelor en Management hôtelier et tourisme

Check out Victoria's education

Victoria A.

Project Manager - Food & Beverage

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