Freelancer profile translated to English.

Description

👋 If you are looking for a dynamic, curious, involved, creative, and analytical person with solid experience (+10 years) in brand activation and digital marketing, you are in the right place!

And you? If you are a B2C e-commerce company (a young brand, an entrepreneurial project, a family business, or an SME) looking for new ideas to gain visibility, attract new customers (#acquisition), boost your sales #ecommerce or #customerloyalty, you've come to the right place 🤝

A Swiss Army knife for all online and offline 360 Marketing expertise, I help you to gain perspective, identify and implement THE right levers for your business:

✅ Digital & Acquisition Strategy: E-commerce, site audit, SEO, SEA, SMA, or GMB, I audit the existing and advise you on choosing the right levers and strategy for your project. I can train an internal traffic manager or manage external service providers (agencies, freelancers).

✅ Web Project Management: site redesign, project scoping, development of specifications, tool selection (CMS, CRM, PIM...), research and management of service providers, adherence to deadlines and budgets, training.

✅ CRM: writing and planning newsletters, automation contact plan, setting up HubSpot workflows...

✅ Social Media & Influence: audit and/or development of social media strategy, Instagram moodboard, proposal of suitable influencer profiles, development and follow-up of partnerships, reporting.

✅ Other: creative support (briefing graphic designers), e-reputation support (Trustpilot, Google My Business...), branding, activation, product marketing....

Discover my detailed career path for several entrepreneurial structures in the 'Experiences' section.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 15km)

LA MAISON CONVERTIBLE
Marketing Director
RETAIL (SMALL BUSINESS)
May 2020 - Today (6 years and 3 months)
Paris, France
Family SME, omnichannel distribution, leader in convertible furniture. I first joined the brand during COVID to strengthen e-commerce before taking over the marketing department.

Branding and marketing strategy: creation of the brand platform, development of the commercial plan across all online and offline channels (TV, Metro, OOH, Radio, Web, Social Media) and management of the marketing budget
Retail: POS displays, merchandising concepts, drive-to-store operations, and opening of 8 stores in 3 years
CRM: implementation of HubSpot, creation of commercial routines and marketing scenarios (workflows, email automation...), training of sales teams
E-commerce: redesign of 3 websites, management of developers and hosts. Web sales x4 in 4 years
Recruitment and Management of a marketing team of 6 employees (Social Media Manager, Web, Merchandising, Traffic Manager) and +10 agencies/freelancers (Media, SEO, Development, CRM, Graphic Design, 3D Artist, Motion Designer),
Shopify Hubspot CRM SEO E-commerce
UNILEVER
Brand Manager - T.O by Lipton
E-COMMERCE
July 2016 - April 2017 (9 months)
Île-de-France, France
Startup and first DTC business of the Unilever group, online and selective retail distribution. I joined the BU 2 months before the brand launch.
Digital and traditional activation: definition of the media plan (PR, TV, VOL, Social media, Influence, OOH, Events...) and management of 360 campaigns (Pierre Hermé Partnership)
Implementation of the influence strategy: clients, bloggers, social influencers
Development of the CRM strategy: customer contact/loyalty plan over 18 months. CVR > 5%
Brand voice: writing of off and online content and creative briefing
Management of the overall Marketing budget and analysis of ROI and CAC / machine sold
Growth Hacking: startup bootcamp program in Amsterdam (12 weeks)
E-commerce CRM Digital Communication Social Media Influencer Marketing
Dermalogica
Digital & Influence Manager
FASHION AND COSMETICS
April 2017 - September 2019 (2 years and 5 months)
France
No. 1 in professional skincare worldwide, online, retail, and institute distribution. I joined the brand 1 month before its launch in France (first employee).

Definition of the French DTC digital strategy (objectives: awareness, acquisition, and loyalty) + budget management accordingly (P&L). E-commerce ROI >2
Co-creation of brand and product campaigns + implementation within a digital activation plan: >> Social media and Influence to build brand awareness and increase engagement. Collaboration ROI >3 >> Paid Media: global strategy + management of branding and performance campaigns (Adwords, Shopping, YouTube, Facebook, Instagram). Performance campaign ROI >4 >> CRM: development of an emailing plan to retain customers (newsletters + triggers and automation). Email CVR >5
Launch of the e-commerce site (Shopify) + management of IT projects with the Global team (GDPR, logistics and financial flows between ERP and e-shop)
Analysis of digital KPIs (Shopify + GA), insights and optimizations to boost e-shop performance and sales (UX, SEO, customer journeys, A/B tests)
Prospecting and opening of partner e-retail sites (Feelunique, Place des Tendances, Jolimoi) + implementation of dedicated trade plans
Management of 2 people (1 Web Designer + 1 Community Manager) with a global strategic vision and daily task monitoring,
Social Media Meta Ads SMA SEO SEA