Freelancer profile translated to English.
Back to original languageAbout Victor
đ» Digital Acquisition Manager with 14 years of experience, I am constantly looking for new digital challenges!
I put my skills at your disposal to help you achieve your web growth objectives (growth hacking, awareness, visibility...).
Versatile, autonomous, creative, rigorous and proactive, I would be delighted to collaborate with you to help you achieve your goals.
đ» My services đ»
đ SEA (paid search): LinkedIn Ads, Google Ads, Bing Ads...
đ SMO (paid social media): Facebook, Instagram, Twitter, Pinterest...
đ Lead Generation: lead collection
đ Web Scraping: extraction of prospect data
đ SEO (natural referencing): on-page and off-page optimization
đ Community management: creation of a community animation strategy on social networks, acquisition of awareness, brand image management...
đ Affiliation: implementation of affiliate programs and coordination of acquisition levers with the various partners
đ Creation and management of emailing campaigns
đ Cross-functional management: management of exchanges with internal teams and external service providers
đ Implementation of tracking tools for analyzing the behavior of Internet users
đ Development of marketing dashboards and KPIs
I am available to discuss your digital projects with you. See you soon đ
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- VLHđ» Digital Acquisition Manager / Growth HackerCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)Paris, FranceMissions carried out as a freelancer:âĄïž Manutan France: Digital Acquisition Manager (2024 - 8 months)âĄïž Terres Inovia: Digital Acquisition Manager (2022/2023 - 9 months)âĄïž Career Booster: Digital Acquisition Manager (2023/2024 - 10 months)âĄïž EDF: Animation of thematic workshops on digital acquisition levers, intended for EDF employeesâĄïž O2 Home Services: Creation and management of SEA awareness campaignsâĄïž Sensation Homme: Creation and management of SEA campaigns (TrafficJunky) + SMO (Meta)âĄïž ChloĂ© in the Sky: Creation and management of SEA campaigns to acquire new customers (lead generation) via Google Ads & LinkedIn AdsâĄïž SwissTranslate: SEA campaign to acquire new customers (lead generation) via LinkedIn AdsâĄïž Well Place: Implementation & management of SEA campaigns (lead generation), SMA, Community management, creation of landing pages and updating of the websiteâĄïž YM SecrĂ©taire IndĂ©pendante: Campaign to acquire new customers (lead generation) on LinkedIn
- WizaplaceDigital Acquisition ManagerSOFTWARE PUBLISHINGSeptember 2021 - September 2022 (1 year)Paris, France- Definition and implementation of cross-channel inbound digital acquisition strategies (B2B lead generation)- Management of digital acquisition levers: SEA, affiliate marketing, display, emailing, retargeting, social media- Management of SEO projects: on/off page optimization, referencing and backlinking strategy, position monitoring (Moz, MyPoseo)- Management of the overall web marketing budget- Creation and implementation of a CRM strategy (lead nurturing, marketing automation, lead scoringâŠ)- Web marketing support for outbound actions of the sales department- Cross-functional management of external service providers (agencies, media agencies, partnersâŠ)- Web Analytics and Data driven optimization: analysis of KPIs to evaluate ROI and optimizations to improve conversion rates- Monthly reports of digital acquisition results for management and shareholders- Day-to-day management of the website: www.wizaplace.fr
- Hiscox Assurances FranceDigital Acquisition ManagerBANKING AND INSURANCESeptember 2020 - August 2021 (1 year)Paris, France- Management of digital acquisition levers (âŹ2.3 million budget/year): SEA, affiliate marketing, display, emailing, retargeting, social media- Definition, budgeting and implementation of digital acquisition strategies for 2021- Management and coordination with agencies and media agencies (Neo Media, Awin...)- Web Analytics and Data driven optimization: analysis of KPIs to evaluate ROI and potential campaign optimizations- Weekly and monthly reports of digital results for management- Training and management of a master's student in digital marketing
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Education
- Master 2 Web MarketingEcole Supérieure de Management en Alternance (ESM-A)2011
- Master 1 Web MarketingINSEEC2010
Certifications
- AdQuality Training - Advanced Google AdWords TrainingRanking Metrics2016