About Victor
English
Fluent
Spanish
Conversational
French
Native or bilingual
Experience
- Talent is an ArtOperations and Business Development DirectorFILM AND AVSeptember 2023 - Today (2 years and 9 months)Paris, France
- Creative Strategy:Creation of innovative concepts and strategic thinking for impactful communication campaigns, aligning creativity with client objectives.
- Copywriting and Scriptwriting:Writing engaging content and scripting captivating narratives for impactful audiovisual projects.
- Audiovisual Creation:Supervision of audiovisual content production (photography and video production) by coordinating creative and technical teams.
- Client Development:Prospecting new clients and developing relationships with existing accounts, identifying growth opportunities and maintaining long-term relationships.
- Operational Management:Efficient management of operations to ensure optimal execution at each stage of the process, from conception to delivery.
- Creative and Operational Balance:Merging creativity and operational expertise to ensure successful, memorable projects that meet client requirements.
- Resource and Team Management:Coordination of creative, technical, and operational teams to ensure smooth project execution within deadlines.
- Tracking and Reporting:Implementation of tracking systems to evaluate project performance and provide regular reports to clients to ensure their satisfaction.
- Budget and Cost Management:Tracking project budgets to ensure profitability and cost optimization while maintaining quality and delivery deadlines.
Clients:Louis Vuitton, Groupe BarriĂšre, American Vintage, Casa Zecchinon, Universal Music - WebediaAccount DirectorPRESS AND MEDIAJune 2022 - September 2023 (1 year and 3 months)Levallois-Perret, France
- Sales Strategy Implementation:Development and deployment of adapted sales strategies to achieve the agency's growth objectives, by defining prospecting and client management methods.
- New Advertiser Prospecting:Research and identification of new business opportunities by prospecting new advertisers in various sectors (food industry, FMCG, etc.).
- Existing Client Loyalty and Development:Management and strengthening of relationships with existing clients by ensuring their satisfaction and developing growth opportunities for new campaigns.
- Brief Response:Taking client briefs, qualifying requests, collaborating with internal teams, formulating adapted strategic recommendations, and creating budget and commercial proposals.
- Creation and Presentation of Commercial Proposals:Development of tailor-made commercial proposals based on client needs and presentation of these proposals during client meetings.
- Competitive Intelligence:Market monitoring and competitor analysis to identify new trends, innovative practices, and opportunities for clients.
- Participation in New Offer Creation:Contribution to the development of new commercial offers and communication levers to meet evolving client expectations and new market trends.
- Relationship Management with Major Brands:Management of major accounts, ensuring a strategic and personalized approach.
- Performance Tracking and Reporting:Monitoring campaign performance and developing regular reports to ensure optimal return for clients and proposing strategic adjustments if necessary.
Clients:NestlĂ©, General Mills, Pepsico, Danone, Groupe MOM... - WantedConsultant - Account DirectorHUMAN RESOURCESJune 2019 - June 2022 (3 years)Ăle-de-France, France
- Client Brief Taking:Understanding client needs to develop targeted communication strategies, particularly for employer branding and recruitment challenges.
- Development of Media and Non-Media Strategies:Design of media and non-media strategies adapted to client objectives, selecting appropriate channels (digital, print, events, etc.).
- Budget Management and Commercial Proposals:Management of campaign budgets, development of commercial proposals, and optimization of return on investment.
- Client Relationship Management:Managing client relationships, ensuring active listening, and advising them on the best strategies to achieve their goals.
- Implementation of Reporting Tools:Development of reporting tools to track and measure campaign effectiveness and share results with clients.
- Project Tracking:Monitoring the proper execution of communication services, ensuring deadlines and client requirements are met.
- Video Production and Execution:Supervision of video project production, from creative brief writing to final delivery, in collaboration with internal and external teams.
- Team Coordination and Project Management:Coordination of internal teams and external service providers to ensure smooth project execution within deadlines and budgets.
- Employer Branding Strategy and Management:Development of employer branding strategies to enhance client attractiveness to talent, highlighting their values and professional opportunities.
Clients:Banque de France, BUT, INRAE, Petit Navire, Guy Hoquet l'Immobilier, Siemens, Siemens Gamesa, Swiss Life, Salomon, Velux, Velux, MCA Ingénierie, Mutuelle Intériale, Les Petits Chaperons Rouges, Murex ...
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Education
- Master 1ISCOM2015MARKETING ET PUBLICITE
- Master 2ISCOM2016CREATIVE DESIGN BRANDING Approche innovante des marques et du branding par une comprehension fine des cibles et des méthodes de travail collaboratives et pragmatiques.