Freelancer profile translated to English.
Back to original languageAbout Victor
When we buy, it's a bit like going to the therapist.
We come for a reason we identify, something we want to say. But most of the time, also for something we have trouble pinpointing, or simply don't want to say.
It's the same for your clients.
What if they themselves needed to understand why they buy?
For a logical reason they create themselves when faced with the desire to buy. Yes, like everyone else.
But what if, in addition to that, understanding what they really want was the key to talking to them better about your product? Imagine a salesperson who would present the solution to your problems, with a promise that meets your expectations, and especially with the words that speak to you.
Wouldn't you be more tempted to buy? That's copywriting.
Find the words to solve the woes.
Why me?
In parallel with my professional projects, I am a high-level athlete in Canoe-Kayak. I've learned to juggle projects with agility to successfully complete my work and achieve my goals, both on the water and in words.
My first passion has highlighted skills and values that allow me to be competent in the second. A desire for mastery and a need for understanding that guides my work in seeking an atmosphere that speaks to your clients.
In my sport, ocean racing kayak, we navigate the ocean, we use the current, we surf the swell, always looking for a flow. Always on the edge, between harmony and performance.
In my eyes, a company's mission is the same. To use all available energies for the clearest possible overview.
I'm here to navigate the river of possibilities with you and help you find the smoothest line to your clients and prospects.
Interested? Contact me for a phone call or video conference, we'll take the time to see if I can help you.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- njukoProduct Page Copywriting - Marketing - Customer Relationship ManagementSPORTSMarch 2017 - June 2017 (4 months)Bidart, Francenjuko is a company that creates web and mobile applications, offering digital management for sports events, from online registration to digitized bib collection, along with numerous additional services.Today, a European leader, the French startup is disrupting the sports ticketing market with powerful technology that provides a strong competitive advantage.Strong competitive advantage, yes, but provided that your employees and future prospects visiting your site can understand your offer and customer experience.My mission was to participate in creating a real image and identity for njuko. After an initial period of adaptation and familiarization with the platform njuko uses, I was led to focus on marketing issues.My main mission consisted of participating in the creation of a brand book, but also intervening in several writing and design actions resulting from njuko's marketing strategy (newsletters, social media posts, product presentations).I was thus able to intervene in numerous actions aimed at developing a positive image of njuko's offer, associating the brand with a mindset and a community. This fostered the development of a true brand identity that allows it to go far beyond the image of an IT service provider.My main tasks:- Writing the presentation page for the njuko box- Writing emailings: njuko has a surprise for you!- Participation in the creation of Brand Book 01: njuko surprise, a 43-page gift for its 200 most loyal customers
- Outdoor Editions - Canoë-Kayak MagazineCustomer Experience Improvement - Customer Avatar Identification - Email Sequence WritingPRESS AND MEDIANovember 2020 - February 2021 (3 months)Lyon, FranceOutdoor Editions is a media company dedicated to outdoor sports. A consortium of magazines and books related to the Outdoors:- Trails Endurance Mag- Canoe Kayak Magazine- Tri Mag- VO2 RUNand numerous books:Tony Estanguet: A Balancing ActKilian Jornet: Running or Dying (French version)Sandra Forgues: One Day Perhaps...Outdoor Editions is a key player in outdoor sports. However, one of their flagship media, Canoë-Kayak Magazine, was experiencing real difficulties in keeping its community and subscribers active. With the upcoming launch of a new product, it was crucial to understand the barriers to action felt by CKM readers.I immersed myself in the CKM customer base, getting to know these paddlers, to better understand their needs.Faced with the wave of tasks inherent to the magazine's life, no one really had the time to analyze and measure the customer experience, in order to better design and offer it.In other words, the paddling enthusiasts were struggling to feel a complete customer experience, despite many elements being well in place. Notably, the ability to be present on all types of media, from the print magazine to Instagram and Facebook accounts, as well as an active website.My main tasks:- Analysis of the Customer Avatar for one of their magazines: CKM- Writing an email sequence for the launch of a new product (subscription offer)- Writing an email: Not on board anymore? Exclusive offer for former inactive subscribers
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Education
- DESMA - Grande Ecole ProgramGrenoble Ecole de Management2020
- Sports Management Bachelor's DegreeUFR STAPS LYON 12015