Freelancer profile translated to English.

Description

📍 SEO · SEA · Analytics · Inbound · Tracking · CMS · Content

With hybrid agency and in-house experience, I have developed a comprehensive vision of digital marketing, combining acquisition strategy (SEO, SEA, inbound/outbound), performance monitoring (tracking, analytics), and web content production on CMS (WordPress, Webflow).

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🎯 What I do concretely:

Creation or redesign of digital acquisition strategy (SEO + SEA)
Technical SEO audit, content plan, writing or briefing
Management of Google Ads / Meta Ads campaigns (CPC, ROAS, conversions)
Setup of dashboards and performance monitoring (GA4, Looker Studio)
Tracking & tagging via Google Tag Manager (events, conversions, CAPI…)
Inbound/outbound funnel optimization: landing pages, forms, lead gen
CMS management (WordPress, Webflow or other), content creation & updates

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🛠️ Tools mastered:

SEO & Ads: Semrush, Ahrefs, Google Ads, Meta Ads
Tracking & Analytics: GA4, GSC, GTM, Looker Studio, Matomo
Automation & CRM: Make, Brevo, HubSpot (basic), Notion
CMS & content: Webflow, WordPress, Figma, Markdown

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💼 Types of missions:

SEO / Google Ads starter pack
Acquisition funnel redesign
Monthly support (long term)
Tracking setup or full audit
Autonomous channel / marketing stack management

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✅ Why work together?

Dual strategic & operational hat
Comfortable in B2B, SaaS, e-commerce, tech environments
I am reactive, structured, autonomous, and results-oriented
I adapt to your tools and your teams

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📩 Let's discuss your business objectives: I will help you establish a clear strategy and support you in executing it quickly.

Industry field of expertise

Languages

French
Native or bilingual
Italian
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Arneo, Mantu group
Digital Marketing Consultant
January 2023 - Today (3 years and 5 months)
Barcelona, Spain
Clients: Pierre Fabre (A‑Derma), Stellantis & You, Engie, Elengy, Emeis (formerly Orpea), Pink Lady, Castrol — and other multi-sector B2B / B2C clients.

Design and management of full-funnel marketing strategies focused on SEO, SEA (Google, Meta, LinkedIn) and CRM performance, for B2B and B2C clients, with a focus on acquisition, lead generation, and retention.

Conducting technical and semantic SEO audits, on-page optimizations, monitoring Core Web Vitals, and coordinating fixes with development teams.
Management of paid media campaigns: keyword strategy, ROAS-oriented budget allocation, A/B testing, and performance tracking.
Setup and automation of CRM workflows (HubSpot, Brevo, Zapier): segmentation, email campaigns, nurturing, automatic follow-ups.
Creation of custom dashboards (GA4, Looker Studio) for KPI monitoring: CTR, CPL, CAC, engagement rate.
Collaboration with UX, content, development teams, and clients to deliver high-performing campaigns within tight deadlines.
SEO SEM Google Analytics B2B Growth Growth Marketing
SFR Business, Altice Group
Digital Marketing & SEO Specialist – B2B
January 2018 - January 2022 (4 years)
Paris, France
At SFR Business, I managed all SEO actions for the B2B site to improve organic visibility, traffic quality, and the performance of key pages.
Conducted technical SEO audits to identify crawl, indexing, and architecture issues using Screaming Frog and Ahrefs. Optimized on-page content (tags, titles, internal linking, Hn) to improve organic visibility and ranking for strategic B2B queries.
Coordinated technical fixes with developers (loading speed, mobile-friendliness, canonicals, 404 errors) to improve Core Web Vitals.
Optimized CMS content and landing pages in collaboration with editorial teams to generate more qualified traffic and conversions.
Ensured performance monitoring via GA4, Search Console, and Looker Studio with monthly KPI-oriented reporting (organic sessions, CTR, average position, conversions).
Collaborated with product, UX, editorial, and technical teams to implement SEO recommendations within an agile framework.
CMS SEO Inbound Marketing SEO Link Building

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Master's Degree
EDC Paris & Efrei Paris
2021
Master
Bachelor's Degree
Efrei Paris
2019
Bachelor

Check out Victor's education

Victor D.

Growth marketing · AI expert · SEO/SEA

About Victor

📍 SEO · SEA · Analytics · Inbound · Tracking · CMS · Content

Experience

Clients: Pierre Fabre (A‑Derma), Stellantis & You, Engie, Elengy, Emeis (formerly Orpea), Pink Lady, Castrol — and other multi-sector B2B / B2C clients.

At SFR Business, I managed all SEO actions for the B2B site to improve organic visibility, traffic quality, and the performance of key pages.

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