Freelancer profile translated to English.

Description

Specialized in consulting and marketing project management for over 6 years in the world of online and offline gambling (sports betting and poker sites, physical casino development...).

I can help you with various aspects:

- understanding the market and its players

- defining your positioning and brand image

- business development

- physical and digital marketing strategy (customer loyalty, acquisition...)

- promotions and commercial activities

I am available to discuss it with you.

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Circus
Marketing Manager France - Circus Casino and CircusBet
ENTERTAINMENT AND LEISURE
September 2021 - Today (4 years and 9 months)
For Circus Casino (8 physical casinos and a Gaming Club):
- Definition of the overall marketing strategy
- Deployment of promotional activities and commercial events
- Management of marketing managers for each casino
- Loyalty strategy
- Agency management

For CircusBet (sports betting site - launch planned Q4 2022):
- Market research
- Business Plan definition
- Brand strategy definition
- Definition of launch marketing actions, with the aim of recruiting our customers and finding our place in this market

For both projects: development of synergies between physical casinos and the online gaming site, and OFF to ON actions to convert our existing customers into users of our new product.
JOA
Marketing Manager JOA Royale Club
ENTERTAINMENT AND LEISURE
February 2020 - June 2021 (1 year and 4 months)
Paris, France
Definition and deployment of the marketing, digital, and commercial strategy.

• Definition and implementation of the brand strategy.
• Club Promotion: implementation of online and offline campaigns, public relations, business development.
• Loyalty Strategy: definition of the loyalty system, CRM management.
• Physical Animation: promotional operations, event management.
• Website and social media management.
• Agency management (creative, media, communication)
Gymlib
Direct Marketing Manager
SPORTS
July 2019 - January 2020 (7 months)
Paris, France
Definition and deployment of the Account Based Marketing strategy to promote the B2B offering in the French and Belgian markets.

• Management of Sales & Marketing alignment.
• Implementation of dedicated marketing action plans for key accounts.
• Expansion strategy within major client groups.
• Identification of key events, negotiations, organization, and analysis.
• Monitoring of indicators and processes related to Account Based Marketing.