Name: Marketing Growth & Channels Expert
Price: 900 EUR
Availability: InStock

Languages

Workplace preferences

Can work on-site

Paris (up to 50km)

THERA
CMO & co-founder
September 2025 - January 2026 (4 months)
Paris, France
Preparation and drafting of the business plan for a platform helping users search for and choose a psychologist. Development and execution of the traffic acquisition plan to find Product-market fit.
Back Market
Director of Marketing Operations
E-COMMERCE
January 2023 - January 2025 (2 years)
Paris, France
Led the Planning, Development, and Executive Committee validation of the Marketing Plan and annual budget.
Drove cross-functional oversight, budget arbitration, and dynamic reallocation across acquisition channels based on monthly GMV performance.
Designed and operationally implemented a marketing toolkit to empower teams with greater ownership of their projects and ensure clear performance visibility.
Back Market
Head of Merchandising & Catalog
E-COMMERCE
January 2019 - January 2023 (4 years)
Paris, France
Recruited and led a team of 20 people across 17 countries, focusing Merchandising around the user lifecycle.
Designed and implemented a plan to scale and monitor customer reviews,
Led the Standardization of a 1 million–product catalog: removed 300k duplicates, streamlined navigation, and increased Google Merchant Center Quality Score from 70% to 95%.
Defined and coordinated the automation of a manual Ingestion System, reducing time-to-market from 4 days to under 24 hours.
Supervised the integration of a new PIM (Akeneo).