Freelancer profile translated to English.

Description

A bit tired of the agency world, I decided to go freelance as a creative and bring El Camión del Tapicero to life, a creative boutique where any client need fits... including reupholstering sofas 😉.

As an advertiser specializing in the creation of advertising campaigns, art direction, and audiovisual productions, I have developed projects from concept to final execution, always seeking that balance between strategy, aesthetics, and effectiveness.

Over the years, I have worked as Creative/Executive Director for national and international brands such as:

Warner Music Spain (National and International Division), Sony Music, Orange, Jazztel, FNMT, Cannondale, Unísono, Rueda Farma Laboratories, E-voluciona, Carbonell, among others.

So if you need a fresh idea, a campaign that works, or an audiovisual piece with soul, you know where to find me. El Camión del Tapicero is still running, always ready to give a spin (and a good reupholstering) to any creative challenge.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km)

Camión del tapicero Ad
Freelance Advertiser
May 2013 - Today (13 years and 1 month)
Madrid, Spain
During this time, I have been able to develop a personal project based on over 20 years of experience in the advertising and communication sector. An advertising consultancy, working for clients such as JAZZTEL PREPAGO, UNIÓN MUSICAL EDICIONES, CANNONDALE, REAL CASA DE LA MONEDA, MITTONVILLE, LASTOUR INTERNATIONAL, YAMIMOTO, TECNOFOR, VIENENBICI, OE OFICINAS, WESMARTPARK, UNÍSONO... Regarding the functions performed:
- Briefing collection, project initiation and follow-up, meeting deadlines set by the Client.
- Client advisory.
- Development of Advertising Campaign plans (Media and Platforms).
- Development of work rates and prices based on each Client. Invoicing thereof.
- "Producer" tasks in creative developments (radio ad recordings, TV spot editing, post-production work, shoots…)
- Art direction in Campaigns.
- Creation of concepts and creative strategies.
Micer Comunicación
Executive Creative Director
December 1998 - May 2013 (14 years and 5 months)
Madrid, Spain
During these years, I have served as Creative/Executive Director for the following Clients: WARNER MUSIC SPAIN (National and International Division), SONY BMG, RLM, LABORATORIOS CANTABRIA, BODEGAS GURPEGUI, AQUELARRE SERVICIOS CINEMATOGRÁFICOS, RESIDENCIAL VITAL PARQUE, IMAGE FITNESS, ALTAE BANCA PRIVADA, AQUALIA, PRISA INNOVA, UNIVERSIDAD PONTIFICIA COMILLAS AND INSTITUTO DE POSTGRADO, FÁBRICA NACIONAL DE MONEDA Y TIMBRE, GRUPO I... Regarding the functions performed:
- Link between Client and Agency. Briefing collection, project initiation and follow-up, meeting deadlines set by the Client.
- Strategic communication advisory.
- Development of Advertising Campaign plans (Media and Platforms).
- Development of work rates and prices based on each Client. Invoicing thereof.
- Management of creative teams.
- "Producer" tasks in creative developments (radio ad recordings, TV spot editing, post-production work, shoots…)
- Media planning and buying.
- Art direction in Campaigns.
GRUPO DE COMUNICACIÓ N DMB&B (DARC' Y)
Senior Account Executive
February 1998 - November 1998 (9 months)
Madrid, Spain
In February 1998, I worked as a Senior Account Executive for the Below The Line department of said company (International Marketing Promotions), working for the following Clients: PHILIPS P.A.E.: Promotional campaign aimed at the sales network. REAL VALLADOLID FOOTBALL CLUB, S.A.D.: Season ticket renewal campaign. LUIS CABALLERO: Bi-monthly "Club Caballero" Newsletter. MULTIASISTENCIA: Launch of Multiasistencia for individuals and loyalty plan.