Víctor C.

Complete web design and development for Albergue Turístico Tierras Altas, a tourist accommodation located in the north of Soria, linked to a project for the recovery of old paths for hiking and mountain biking.

The objective was to create a website capable of conveying the accommodation's identity: calm, nature, community, and connection with the land, while clearly presenting its rooms, services, activities, and possibilities for groups, training, and retreats.

I handled the project comprehensively:

— Web architecture and content organization.

— UX/UI design adapted to the brand's visual identity.

— Development in WordPress and Divi.

— Responsive design for desktop, tablet, and mobile.

— Creation of accommodation, rooms, services, activities, and editorial content pages.

— Blog integration and SEO-ready structure.

— Image, performance, and loading time optimization.

— Technical configuration of cache, CDN, and resource optimization.

— Accessibility review and technical issue resolution.

— On-page SEO and preparation of the structure for local positioning.

— Configuration of aspects related to privacy, cookies, and technical requirements of the project.

The result is a visual, clear, and conversion-oriented website that does more than just present accommodation: it builds a narrative around the land, the paths, nature, and the experience of discovering Tierras Altas de Soria.

A project that combines digital strategy, web design, WordPress development, technical optimization, and a strong attention to detail.

Design and development of an online store for NAOMARD, a new brand of high-quality goalkeeper gloves and sports equipment.

The main challenge of the project was to build a professional digital presence for a brand in its initial phase, capable of conveying trust, quality, and its own personality from the first contact. The goal was not only to sell online but also to create a solid digital foundation that would allow the brand to grow, attract new customers, and generate interest among sports clubs and distributors.

My work covered the strategic definition of the website, content architecture, user experience, visual design, and e-commerce development. The store was designed with a mobile-first approach, prioritizing fast, clear, and visual navigation, especially adapted for traffic from social media and mobile devices.

The project includes:

• UX/UI web design focused on conversion.

• Online store and product catalog.

• Products with size and color variations.

• Responsive design and mobile-first approach.

• Payment method integration.

• Shipping configuration.

• SEO architecture and content structure.

• Brand, contact, and legal content pages.

• Scalable design for future product lines and international expansion.

The result is an e-commerce platform that combines emotional, technical, and personal communication, putting the product front and center and helping to reduce the usual barriers for a new brand: lack of awareness, initial lack of references, and comparison with established competitors.

A project where strategy, branding, web design, and e-commerce work together to turn an emerging brand into a professional and growth-ready digital presence.

Web designer, branding, and eCommerce (WordPress + Divi + WooCommerce)

Duration: Approx. 6–8 weeks

I carried out the complete design of the corporate branding: logo, color palette, typography, and visual elements consistent with the company's identity.

I designed and implemented the website structure and planned the main sections (Home, Services, Products, About Us, Contact) and carried out the website development in WordPress with Divi, including a custom template to ensure flexibility and future scalability.

I implemented the online store with WooCommerce, including product management, categories, payment, and shipping methods.

Basic on-page SEO optimization of the website: titles, meta tags, friendly URLs, and loading speed.

Configuration of responsiveness for mobile and tablets, ensuring an optimal user experience.

Integration of contact forms and customer interaction tools.

Initial maintenance and post-launch support, including brief training for the client on product and content management.

Product and corporate photography to enrich the website content and improve visual presentation.

The result was a 100% functional and scalable corporate website, ready to grow with the business, with a fully operational online store featuring professional design consistent with the brand.

Significant improvement of Repaextrem's online presence, increasing trust and visibility with local clients.

Project delivered on time and within budget, with total client satisfaction.