About Victor
French
Native or bilingual
English
Fluent
Experience
- Victor BrunissenDigital Marketing ConsultantCONSULTING AND AUDITSJanuary 2017 - Today (9 years and 5 months)Lyon, France- Implementation of Marketing Automation tools (installation, configuration, ...) for companies.- Implementation of Growth tools- Marketing strategies and outsourcing: Campaigns, emailing, database management, forms, landing pages, ...Feel free to contact me for more information!
- GOLD AVENUEHead of Marketing AutomationE-COMMERCEMay 2021 - Today (5 years and 1 month)Genève, SwitzerlandMy tools: ActiveCampaign, HubSpot, Lemlist... and many others 🤓My main missions:- Strategy: Analysis and proposal of strategies to successfully carry out the company's project.- Automations: Design and optimize multilingual marketing automation campaigns and create new ones to reassure, convert, and retain our contact base.- Growth marketing: Multichannel acquisition strategy to increase the number of subscribers and customers.- Affiliation/Partnership: Creation of an affiliate program to promote the platform. Implementation of a CRM for sourcing and follow-up.- Reporting: Implementation of KPIs to track the performance of actions and pivot if necessary.GOLD AVENUE is a company that is part of the MKS PAMP GROUP, a world leader in precious metals for 60 years.Feel free to write to me to learn more :)!
- InvoxMarketing Automation Project ManagerDIGITAL AND ITJune 2019 - June 2021 (2 years)Lyon, FranceProject manager for marketing automation, I master the different platforms we offer our clients: HubSpot, Webmecanik, ActiveCampaign, Eloqua, Pardot,...I support our clients in implementing marketing automation strategies and managing the tools on a daily basis. My main missions are:- Project monitoring/scoping- Configuration and implementation of marketing automation platforms- Creation and implementation of marketing automation campaigns- Creation of necessary resources for campaigns: Email templates, forms, landing pages, lists, tags, properties, categories,...- Creation of deliverables within the scope of RoadMaps (Campaign plan, Lead scoring, Lead cycle, ...)- Creation of user guides and process books- Facilitation of workshops/training sessions with clients- Optimization of client processes- Structuring/advising on database management- KPI monitoring/creation and reporting analysis: performance evaluation and recommendations- Support for operational tasks- Client question supportMy role allows me to work on large-scale projects, including an international dimension for some of our clients.
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Education
- Master Develop and EntrepreneurshipESDES2018Entrepreneuriat, Marketing Digital, Gestion de projet,...
- BTS Negotiation Customer RelationsPôle Formation CCI Strasbourg20152 années d'alternance avec pour principales missions : - développement commercial - mise en place d'une stratégie digitale pour une société artisanale
Certifications
- Inbound MarketingHubSpot2019
- HubSpot Marketing SoftwareHubSpot2019