Freelancer profile translated to English.
Back to original languageAbout Victor
Useful ideas, designed to produce concrete results for brands.
My work begins before execution: understanding the challenges, clarifying the strategy, structuring the thinking. Then translating all of that into ideas capable of carrying a brand vision, a message, and meaning.
For over 12 years, I have been involved where strategic thinking meets creation: positioning, storytelling, brand content, and activation. All with a committed, simple, and smiling approach.
I've had the opportunity to win a few awards along the way, including a Grand Prix Content and a Grand Prix Stratégies.
Because the most effective ideas are those that have a real impact, for brands as well as for people.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- FreelanceFreelance CopywriterPRESS AND MEDIADecember 2017 - Today (8 years and 5 months)At the beginning of 2020, I chose to go freelance full-time.Since then, I have been supporting agencies and brands on concept, copywriting, and content strategy issues, in both French and English.**Brands**: Disney, Toyota, Auchan, Veolia, Lacoste, Renault, Pierre&Vacances, BRUT, IKEA, Michel & Augustin, Haribo, Netflix, Crespin, Based on us, Once, Izidore, Drivy, Connecting Food, Luko, Fuze Tea...**Agencies**: TBWA, Change, Heaven, Les Gros Mots, Unflux, Drive, Point 11, Dare.Win, SuperCafard, New Venise, Shim Sham, Orès, Be the Impact, The&Partnership...
- Digi AtlasCopywriter TeacherEDUCATION AND E-LEARNINGSeptember 2023 - Today (2 years and 9 months)Lyon, FranceI joined the team of experts at the Lyon-based school Digi Atlas starting in the fall of 2023 to teach courses on copywriting and strategy.- Facilitating classes, conferences, and webinars for students and professionals- Certified training (France Compétences – RS6347)- Modules on adapting tone to different audiences, creative strategy, and storytelling
- The&PartnershipCreative CopywriterDIGITAL AND ITJanuary 2018 - January 2020 (2 years)Vaucresson, FranceWithin a relatively small team for an advertiser of this size, I quickly took the creative lead on Toyota's new "Full Hybrid" brand strategy. I therefore had the opportunity to take charge of the brand's overall storytelling in France and to produce large-scale campaigns and special operations.- Copywriting: 13 films, 22 radio spots, 26 press campaigns.- Brand Content: creation of a 100% French transmedia campaign for the Toyota Yaris. Grand Prix du Brand Content 2020 / Grand Prix Stratégies des médias for this campaign.- Social Media: implementation of 2 annual editorial calendars, production of special operations on Deezer, Facebook, and Instagram.- UX Writer: design & production of 2 major digital experiences and 7 mini-sites in partnership with UX and UI Designers.
Reviews
M
Marie
WeekAway
Reviewed on 11/23/2025
Victor was very attentive to our needs, understood our problem well, and found the right claim after several proposals and iterations. Commitment and deadlines were respected.
RaĂŻssa
Groupe ISAGRI Services
Reviewed on 4/22/2025
Victor was responsive and professional in preparing the presentation. The conference provided an initial awareness of copywriting, with a focus on advertising. However, the content remained too general, and the format lacked interactivity and dynamism. The duration of the presentation was also shorter than planned.
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Education
- Master's in CopywritingSup de Pub2013
- Khâgne (Advanced preparatory class for humanities)Lycée Joliot-Curie2011