Freelancer profile translated to English.

Description

I am a digital sales growth strategist, specializing in helping companies build, optimize, and scale their online sales channels. My focus is not limited to executing campaigns or developing websites; I analyze the entire business to identify bottlenecks in customer acquisition, conversion, shopping experience, and profitability.

I have experience in developing and optimizing Shopify stores, implementing digital marketing strategies, Meta Ads campaigns, conversion optimization (CRO), process automation, and building results-oriented sales funnels.

I have experience collaborating with brands from various industries, leading projects from strategy to execution, integrating design, technology, and marketing to create sustainable sales systems.

My goal is to help companies sell more through clear processes, high-level digital experiences, and data-driven decisions.

Areas where I bring the most value include:

• E-commerce Strategy.

• Shopify and WordPress store development.

• Conversion Optimization (CRO).

• Meta Ads and customer acquisition.

• Growth Marketing.

• Digital Analytics.

• Process Automation.

• Sales Funnel Optimization.

• Digital Commercial Strategy.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Vacchi
Founder & E-commerce Growth Strategist
FASHION AND COSMETICS
January 2019 - Today (7 years and 7 months)
Bucaramanga, Colombia
Founder and director of a fashion brand with national presence in Colombia. Responsible for commercial strategy, digital growth, e-commerce development, and continuous optimization of digital channels. Strategic business direction.
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• • E-commerce development and conversion optimization (CRO). Digital advertising and Email Marketing. Commercial strategy and end-to-end shopping experience optimization.
Web Development Digital Marketing Sales Funnel Sales and Marketing Digital Strategy
Corposvel
Web Development and Meta Ads Sales Strategy
HEALTH AND WELLNESS
April 2026 - July 2026 (3 months)
Bucaramanga, Colombia
and customer acquisition strategy.
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• • Campaign execution with an Advertising Return on Investment (ROAS) close to 6. Complete e-commerce development and digital strategy implementation.
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• • Successful launch of sales campaigns. Training for the sales team and customer service channels to improve the closing rate in their sales channels.
Digital Strategy Online Stores Digital Marketing Sales and Marketing Facebook Business Manager
Ángeles Aesthetic
Customer Acquisition - for aesthetics
HEALTH AND WELLNESS
January 2026 - May 2026 (4 months)
Bucaramanga, Colombia
Lead generation strategy design and commercial process optimization.
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• • Sustained increase in appointment scheduling.
We developed the entire content strategy to capture leads and build the funnel to bring the audience to closing. We also trained the sales team to improve the effective closing and customer service rate.
Meta Ads Sales Closing Sales and Marketing Digital Strategy Sales Funnel