Freelancer profile translated to English.

Description

Cross-functional profile at the intersection of product, brand, and business — from data structuring to art direction, from BtoB launch to international market.

After 8 years in foodtech, including 6 years at Jow where I participated in building the company from its inception, I now help brands imagine, develop, and grow their customer offerings and experiences.

I led two brand redesigns, launched a BtoB offering that became a major acquisition channel, developed the company's social community, and supported expansion into the American market.

I enjoy transforming consumer needs into concrete, desirable, and high-performing value propositions. From defining an offering to its deployment, including its positioning and creative expression, I seek projects where strategy, execution, and creative sensibility meet.

PROFESSIONAL EXPERTISE

Offer development and management:structuring, optimization, and adaptation to customer expectations and market specificities.

Creative direction & brand image:visual identity, editorial strategy, multimedia content.

Data & UX/UI:data structuring, customer journey optimization, co-designing experiences with product/tech teams.

Growth & CRM:community management, data-driven campaigns, engagement optimization.

BtoB Strategy:offer structuring, partnerships, Sales support.

International Expansion:new markets, local team structuring.

Project management & management:coordination of product/tech/design/marketing, team recruitment and supervision.

Food & Consumer Expertise:market knowledge, trends, and consumer behavior.

AVAILABILITY

I am available to support impactful, committed, and creative projects — in lifestyle, tech, or food.

📍Paris – on-site or remote.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Freelance Consultant — Brand, Product & Growth Strategy
E-COMMERCE
May 2025 - Today (1 year and 3 months)
Paris, France
Supporting brands on growth strategy: positioning, offering, acquisition, and retention
E-commerce experience optimization: UX, conversion, and customer journey
Content strategy (social, CRM, website), art direction, and content production
Offer development: collections, pricing, customer insights
Launching special projects: collaborations, pop-ups, brand experiences
project-management-office Brand content Branding & Identity Creative Direction E-commerce
jow
Head of Product & Content
E-COMMERCE
July 2018 - June 2024 (5 years and 11 months)
France
Product Offer Development and Curation
Conception of the product offer and customer experience on the app and website. Definition of target audiences, building a proposition tailored to their expectations, and implementing a fluid and engaging experience. Creation and optimization of Jow recipes in collaboration with tech and data teams to improve personalization and relevance of recommendations.

Content Strategy and Brand Image
Definition and execution of the content strategy to strengthen Jow's identity. Production of editorial and visual content for marketing campaigns, blog, and social media. Management of activations and collaborations to maximize visibility and community engagement.

Growth and Social Media
Development and management of the community, with audience growth from 15K to 400K followers. Development of editorial and content strategies to increase brand awareness and engagement.

BtoB Department Development and Sales Strategy
Creation and structuring of Jow's BtoB offering, the company's main financial lever. Management of brand/product partnerships and strategic advice to sales teams to maximize the impact of sponsored campaigns. Supervision of the creation and distribution of sponsored content (photos, videos) and optimization of activations to ensure the performance of collaborations and customer satisfaction.

International Expansion
Launch of Jow in the United States: adapting the offer to the American market, recruiting and training local teams. Definition of workflows and structuring of operations to optimize resource efficiency and overall performance.
Content marketing Social media Business development Brand content branding
Le Réfectoire
Commercial Manager
RESTAURANTS AND FOOD SERVICE
August 2017 - July 2018 (11 months)
Paris, France
Restructuring of the offer and definition of the commercial strategy
Complete commercial management: prospecting, tenders, quotes, production and R&D coordination
Event Management Offer Creation Business development Event Catering Sales Strategy