Victoire Frachon

Founded an AI fashion photography agency specialising in high-quality visual content for fashion and jewellery e-commerce brands, producing studio-level imagery without traditional photoshoots.

• • Create product photography, lookbook imagery, campaign visuals, and social media content for small and independent fashion and jewellery brands using AI-powered tools.

• • Deliver e-commerce-ready product pictures that increase conversion rates, replacing costly traditional photo studios with fast, scalable, and cost-effective AI solutions.

• • Produce full lookbook and campaign imagery, enabling brands to present seasonal collections with editorial-quality visuals at a fraction of traditional production costs.

• • Develop bespoke social media content strategies and visual assets tailored to each client's brand identity, supporting growth on Instagram, TikTok, and Pinterest.

• • Manage end-to-end client relationships from brief to delivery, building a growing roster of independent fashion and jewellery brands across the UK.

Built and scaled a fashion e-commerce business from concept to a 250-SKU multi-category range (Womenswear, Unisex, Kids, Home, Accessories), managing all commercial, operational, and creative functions independently.

• • Designed and launched the full product range from scratch, overseeing sampling, production, quality control, and seasonal line-list management.

• • Managed all digital marketing activities including Shopify website, Instagram, Facebook Ads Manager, Mailchimp CRM, and influencer partnerships.

• • Developed a wholesale channel, producing catalogues, line sheets, and order forms, and managing reorders and logistics for wholesale accounts.

• • Scaled international shipping to 25+ countries, implementing IOSS compliance for EU shipments.

• • Organised seasonal pop-ups, brand collaborations, and a Vintage Capsule collection, diversifying revenue streams.

17 Stores Worldwide (UK, France, US, HK & eCommerce)

Reported directly to the CEO, coordinating cross-functional projects across retail, partnerships, and concessions development.

• • Led the successful launch of Smythson on Selfridges online (March 2016) and in Selfridges Trafford Centre (Sept 2016) as the main point of contact.

• • Managed high-profile product collaborations including The Rolling Stones Exhibition notebooks and Moscot eyewear cases.

• • Developed relationships with Chinese tour guide agencies, negotiating contracts and managing event participation.