Victoire Aucourt

Management & overhaul of the B2C loyalty program: email campaigns, surveys, segmentation, triggers, data analysis, reporting, redesign and optimization of templates via the Coniq platform. Creation of a new loyalty status and an experiential service offering. Loyalty point cleansing strategy. Optimization of the Ambassador program, monitoring, implementation of automatic referrals. Visual creation. Events: organization of brunches, cocktails, and partner events (LDCL, Opéra de Lyon...) for VIP and VVIP. Gifting: selection of gifts for VIP and VVIP for birthdays and center events (VP previews, Easter, Mother's Day...). Boutique CRM animation: increase and improvement of the customer base through a boutique challenge and qualitative filtering. Training on the program and CRM. Creation of Point of Sale (POS) materials. Operational management of the program. Valorization of 135 brands and their offers. Direct customer relations: VIP and VVIP messaging, field contact.

Management of the B2B & B2C CRM strategy in France and internationally: emailing campaigns, triggers, automated workflows, loyalty journeys. Development and structuring of the customer database: collection, segmentation, requalification, reactivation, merging of customer databases (online/offline). Implementation of omnichannel projects: e-tickets, loyalty program, Shopify email integration, custom product quotes (sofas). Improvement of customer experience: VIP operations (gifting, events), store support (CRM training, field feedback). CRM performance optimization: deliverability monitoring, KPI analysis, strategic reporting. Management of an intern and coordination with e-commerce, retail, and marketing teams.

Launch of the Milan Showroom – CRM & Communication: Market research & benchmarking on the luxury sector in Italy. Development and management of the communication plan (emailing, personalization, triggers), media targeting, creation and development of the Italian database. Contract negotiation, brief writing, coordination of production & translation teams. Creation of digital assets: WordPress/Salesforce pages, e-cards, registration links. Monitoring & reporting of campaigns via Salesforce (performance, visibility, local development). Recommendation and implementation of new actions.