Vicky Maskell

Provide strategic communications and engagement consultancy support to range of organisations including:

Develop library of case studies for Chartered Institute of Environmental Health (CIEH)

Lead rebrand for small community organisation Evelyn Oldfield Unit

Strategy, policy and engagement advice within NHS England on development and delivery of Health Data Research Service (HDRS), ensuring strategic decisions enable delivery

- Lead stakeholder engagement workstream for programme co-design and delivery, identifying points of tension in stakeholder feedback, guiding teams to decisions

- Support development of Public and Patient Engagement strategy for HDRS

- Lead communications activity, including branding, website and announcements

Strategic consultancy to Freuds+

- Develop AMR business plan to identify areas for social impact campaigns

- Provide strategic counsel to pivot UK Government campaigns around gender-based violence in Ukraine following change in geopolitics

- Snakebite report championing the voice of healthcare workers

- Developing pen portraits for Action for Global Health Comms Taskforce

Led a multi-disciplinary team to deliver communications and engagement activities to reach organisational objectives for the £150million/year Infectious Disease programme

• Developed and delivered evidence-based strategies through major change programme, incl. objective setting; insight; implementation; risk management; monitoring and evaluation

• Developed 5-year influence strategy with Head of Policy for key programmes, with medium term focus on driving collection action on antimicrobial resistance (AMR) at UNGA 2024

• Led the annual communications planning process, managing a budget of £5 million

• Matrix-managed multi-disciplinary team of 30+ individuals across comms and engagement

• Provided strategic guidance to the Insights Team in the development and delivery of the Corporate Affairs Impact Framework, using Infectious Disease programme as exemplar

Achievements:

• Oversaw delivery of integrated AMR plan that drove inclusion of Wellcome's policy asks in the UN Declaration text following the High Level Meeting on AMR in September 2024

• • Oversaw advocacy activity that drove 40% increase of traffic to Wellcome policy positions, and partnership content with WHO in targeted media (e.g. Politico)

• • Established AMR Comms Coalition and Messaging Hub, for cross-organisation coordination

• • Established high performing matrix working group across Corporate Affairs to deliver integrated programme of communications, brand, campaigns and community engagement

• • Successfully proposed, negotiated and secured alternative strategic approach to outbreaks

Provided strategic counsel to senior civil servants and Ministers regarding policy, engagement and communications approach to programme including i) risk and mitigation management, ii) scenario planning, and iii) feedback loop with patient panels and advocates