About Vicki
French
Native or bilingual
Experience
- WethenewE-Store ManagerFASHION AND COSMETICSFebruary 2022 - December 2023 (1 year and 10 months)Paris, FranceGlobal management of the e-commerce site: UX optimization, visual merchandising, product catalog management and updates. Definition and implementation of digital acquisition strategies (SEO, SEA, social media). Regular monitoring of KPIs, weekly reporting, analysis of performance, traffic, and conversion rates. ROI-driven approach focused on sustainable digital performance and growth.
- PMUProject Manager - Customer ExperienceENTERTAINMENT AND LEISURESeptember 2017 - December 2020 (3 years and 3 months)Paris, FranceDevelopment of welcome offersOptimization of digital journeys (horse racing, sports & poker)KPI monitoring, performance analysis & A/B test coordinationRoadmap management, marketing activations & partner coordinationImplementation of promotional campaigns for annual highlights
- Aseat PrestigeMarketing & Administrative Project ManagerRETAIL (SMALL BUSINESS)January 2024 - Today (2 years and 7 months)Paris, FranceComplete management of digital, marketing, and communication strategy: website redesign and animation, creation of visual materials, social media management. Coordination of digital projects, supervision of service providers. Administrative, accounting, and financial supervision with a structured and proactive approach.
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Education
- Master of Digital MarketingESGCI2019