Vicente Malonda

I worked to support the omnichannel and medical marketing department in more than 30 international subsidiaries in the following areas:

💻Creating and managing EP2P webinars with international KOLs who are experts in the field of oncology.

🎨Creating internal and external communication content, such as newsletters and visual aids for affiliates.

⚕️Managing content campaign projects with authoritative sources in the pharmaceutical landscape (Medscape, SERMO, etc.).

📈RESULTS

3 international webinars with more than 5,000 oncologist participants from more than 30 countries, with an average satisfaction rating of over 70%.

Creation of work templates available for other therapeutic areas and more than 25 subsidiaries worldwide, in order to improve the management and productivity of online events and processes.

Launch of international campaigns in record time with renowned healthcare platforms (Medscape, SERMO, TouchMedia, etc.).

A large part of the success of many startups and companies in the healthcare sector depends on knowing how to communicate through online channels. Knowing how to tell what they do, the problem they solve, and explaining it in an attractive format that reaches their potential buyers and users, their ideal audience. Many healthcare companies and startups are aware of this, but they don't have the time to, in addition to attending to their businesses or developing their product, design an online communication strategy, ads, manage their social media, website, Google positioning.... Principio Activa was born precisely to cover that gap and need: to delegate digital marketing to healthcare professionals with experience and digital knowledge. Functions such as: ✔Content strategy ✔Social Media Strategies ✔Social Media Profile Management (Community Management) ✔Paid search advertising (Google Ads) ✔Paid social media advertising (Facebook & Instagram Ads) ✔Web and graphic design

Paid Media campaigns for their B2B e-Commerce targeting dental professionals for 3 subsidiaries.

Some of the milestones achieved:

-Subsidiary 1: We multiplied the return on initial investment in Google Ads by 12.

Revenue generated of €59,547.31 with an investment in Ads of €4,484.07

-Subsidiary 2: We multiplied the return on initial investment in Google Ads by 4. Revenue generated of €32,908.3 with an investment in Ads of €8,064.16