Vibha Polkam

Built empathy for users throughout the product development lifecycle; owning research end-to-end in the absence of a dedicated research function, from scoping questions to synthesising findings into design decisions for 20M+ users Conducted and synthesised qualitative and quantitative research in cluding usabil ity testing, funnel analysis, support ticket synthesis, and review mining; translating findings into actionable design priorities Ran A/B tests across flow sequencing and pricing variants; using both qual itative signals and quantitative data to val idate hypotheses and inform product direction Translated research insights into compelling narratives for cross-functional partners including product, engineering, and leadership; influe ncing roadmap decisions through storytelling backed by evidence Demonstrated comfort with ambiguity whi le managing multiple research and design threads simultaneously; adjusting priorities as user and business needs evolved Maintained a continuous research practice: treating every support ticket, review, and drop-off as a signal worth investigating, building a habit of evidence-based design decisions

L ed 0→1 discovery research for experimental products; scoping research questions and coordinating rapid validation cycles with founders in an ambiguous, fast-changing environment Synthesised early user feedback into structured in sights; prioritising design directions based on evidence rather than assumption

Partnered wit h cross-functional teams to support usability assessments and heuristic evaluations; contributing research-informed improvements across consumer-facing platforms used by 300+ venues Communicated design rationale and user insights clearly to stakeholders across product, marketing, and leadership