Freelancer profile translated to English.

Description

SEO expert with over 15 years of experience, I drive the visibility of high-traffic sites in the era of generative AI and GEO.

Independent consultant specializing in natural referencing and discoverability, I have supported premium media and brands (franceinfo, Les Échos, Ouest-France, La Dépêche…) in their SEO strategies: audits, migrations, redesigns, multilingual sites. Today, I integrate the new dimensions of GEO (Generative Engine Optimization) to prepare my clients for the changes in AI search. Lecturer at Sciences Po Paris and ESGCI, I train both editorial and technical teams. My approach? A user-centered vision, measurable strategies, and constant monitoring of a constantly evolving sector.

I have held the Master's degree in Cultural Organization Management from Paris Dauphine-PSL University since 2024.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Falcorubis
INDEPENDENT CONSULTANT SEO GEO - DISCOVERABILITY
January 2025 - Today (1 year and 7 months)
Paris, France
SEO expert, GEO development, for brands and Discoverability for cultural organizations (museums, galleries, foundations).
Audits and action plans.
GEO optimization such as creating complete SEO/GEO optimized prompts for content generation, content optimization to improve their visibility and sourcing by generative engines (ChatGPT, Claude, Perplexity...), content enrichment with summaries and FAQ creation, structured data integration.
SEO Strategy GEO Strategy Project Management SEO Editorial Strategy Technical SEO, Content, and Popularity/Netlinking Audit
ESGCI
SEO LECTURER
August 2025 - Today (1 year)
Paris, France
Teaching SEO/Natural Referencing and SMO. Courses given to Bachelor L3 Digital Marketing students.
SciencesPo Paris
EXECUTIVE MASTER IN MEDIA AND DIGITAL MANAGEMENT LECTURER
September 2017 - June 2024 (6 years and 9 months)
Paris, France
Teaching SEO in the Executive Master in Media and Digital Management at SciencesPo Paris