Vetso Niraina Vanessa Laurrà R.

At Rolla Consulting, I led the promotion and acquisition strategy for our clients on Twitter (X). My mission was to maximize their organic and paid visibility through the deployment of impactful and targeted content campaigns.

I managed the writing of short-form optimized copywritings, active community management, and rigorous analysis of performance indicators (KPIs) to boost engagement. By leveraging real-time trends, I transformed our clients' digital presence into a high-performing acquisition lever that created concrete business opportunities.

Managed customer satisfaction and resolved daily requests in a demanding environment. Responsible for in-depth analysis of customer feedback and production of key reports for continuous service improvement. Proficient in interpersonal communication, crisis management, and customer retention. Field experience that honed my active listening skills, data orientation, and user experience optimization.

Field Sales & Direct Sales: Responsible for the direct sale of mobile devices and accessories. Rigorous inventory and stock management (in/out) to optimize sales flow. Daily focus on revenue growth, negotiation, and long-term customer loyalty. Field experience that sharpened my interpersonal skills, my taste for challenges, and my ability to turn every interaction into a concrete business opportunity.