Freelancer profile translated to English.
Back to original languageAbout Merle
As a social media manager, my agency and I support companies nationwide – from start-ups to established brands.
My client base is diverse:From industrial groups to gastronomy, retail, interior design, and personal brands, to e-commerce and artists, we cover it all. This mix is precisely what makes my work so exciting – I love getting to know new industries and target groups and supporting them individually.
I develop tailor-madesocial media conceptsand, if desired, implement them holistically or in modular parts.
My Services at a Glance:
Strategy & Consulting
✗ Development of individual social media strategies
✗ Consulting & 1:1 coaching for teams or individuals
Set-up & Optimization
✗ Setup of new social media accounts
✗ Analysis & revision of existing profiles
Content Creation & Design
✗ Concept development & creation of content (images & video)
✗ Social media graphic design: Creatives, Reels, Templates, Story elements
✗ Editorial planning & topic planning
Management & Support
✗ Account management (postings, stories, reels, highlights etc.)
✗ Community management
✗ Organization & implementation of cooperations & advertisements
📲 Platforms: Meta (Instagram + Facebook) | LinkedIn | TikTok | Pinterest
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Procter & Gamble DACHSocial Media ManagerRETAIL (LARGE RETAILERS)April 2021 - Today (5 years and 4 months)Walldürn, GermanyInstagram training account for Procter & Gamble (Walldürn plant, Braun)
- Social Media Management
- Content Creation
- Graphic Design
- Community Management
- Consulting / Coaching
- igefa SE & Co. KGSocial Media ManagerRETAIL (LARGE RETAILERS)August 2023 - Today (3 years)Berlin, GermanyMeta & LinkedIn:
- Social Media Management
- Content Creation
- Graphic Design
- Strategy Development
- Community Management
- Community Building
Employer Branding - aveato GmbHOnline Marketing ManagerRESTAURANTS AND FOOD SERVICEJanuary 2022 - Today (4 years and 7 months)Berlin, GermanySocial Media Manager
- Social Media
- Content Creation
- Graphic Design
- Community Management
Online Marketing Manager- Email Marketing
Graphic Designer
Reviews
I
Ingo
Geschäftsführer - Gesundheitsreisen Wessel GmbH
Reviewed on 12/17/2025
Super nice contact, friendly communication, quick feedback, creative ideas/content. We would hire Merle again anytime.
Dennis
LinkedIn Betreuung und Strategy - IBG Marketing
Reviewed on 11/25/2025
Despite initial delays from our client, Merle was immediately available and took over the complete management of this project. Her work is meticulous, and she directly integrates internal tool requirements into her workflow. We can highly recommend Merle.
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