Freelancer profile translated to English.

Description

Senior e-commerce & digital marketing consultant – Retail, Beauty, Home, Lifestyle

I help brands and retailers transform their digital performance: from strategy to operations, I design and manage e-commerce, digital marketing & retail media projects that make a difference.

With 15+ years of experience (Amazon, Carrefour, Bricomarché, Puig, etc.), I work on missions with high business stakes: online sales development, 360 commercial animation, management or optimization of P&L, management of complex digital projects, launch of new channels, structuring of the organization, or skills development of teams.

🛠 What I bring to you concretely:

- A strategic vision + a capacity for field execution

- Measurable results: conversion, profitability, controlled growth

- A cross-functional view of retail / e-commerce / CRM / AI

- A fluid, rigorous, human approach (and without bullshit)

💡 Examples of recent projects:

- E-Commerce transition management: management of an e-commerce BU, redesign of journeys, stock sanitation strategy

- Retail Media organization consulting for a large beauty group

- AI & SEO training: gain efficiency thanks to generative AI

- Optimization of the eCRM strategy

Areas of expertise: Retail, Beauty, Garden/DIY, Lifestyle, Tech

Types of missions: Strategic consulting, transition management, e-commerce management, commercial animation, team structuring, improvement of digital performance

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Lagardère Média News
Transition Management – Digital Marketing & Business Development Director
PRESS AND MEDIA
December 2022 - June 2023 (7 months)
Paris, France
Develop the audience of websites and apps (Paris Match, Le JDD, Europe1, Europe2 and RFM)
Develop digital subscription
Management of a multidisciplinary team – 10 people
Projects:
o Management of the project to implement the new campaign management tool (Selligent)
o Bring a data and performance monitoring culture within the teams
CRM Digital transformation Digital project management
Bricomarché
Transition Management – E-Commerce Manager
E-COMMERCE
March 2022 - October 2022 (7 months)
Bondoufle, France
Transition Management – E-Commerce Manager Bricomarché (8 months)
Overall management of the brand's e-commerce BU, with a triple challenge: accelerate commercial performance, optimize customer journeys and clean up carried stocks, in a logic of profitable and responsible growth.

✔ Online sales development
– Definition of the site's commercial strategy
– Management and animation of key commercial operations (promos, offers, highlights)
– Optimization of e-merchandising and the quality of published data
– Traffic development and respect for the brand image

✔ CRO & customer experience
– Management of the conversion optimization strategy (CRO)
– Optimization of customer journeys and site ergonomics
– Integration and configuration of the Algolia search engine

✔ Performance management & tools
– Optimization and monitoring of e-commerce KPIs (sales, conversion rate, profitability…)
– Implementation of operational and decision-making dashboards
– Creation of emulation tools for the store network

✔ Project to clean up carried stocks
– Suggestion and implementation of a disposal strategy via commercial animation
– Optimization of order management processes
– Analysis of sales potential & forecasts
– Contribution to a CSR approach (reduction of waste)

Team management (6 people): management, inter-service coordination, skills development.
Digital transformation
Coopérative U Enseigne
E-Commerce and Performance Manager
RETAIL (LARGE RETAILERS)
January 2017 - December 2020 (4 years)
Rungis, France
E-Commerce & Performance Manager

Strategic position within Système U, with the mission of structuring, managing and growing the e-commerce performance of the brand on all of its merchant sites (CoursesU, U Drive, U Location, U Traiteur, U Culture, U Billetterie), in a context of platform redesign and digital transformation.

🎯 My concrete impact areas:

1. E-commerce strategy & management:
– Definition of the business strategy of the sites with the associates of the Cooperative
– Implementation of performance dashboards (traffic, conversion, sales, margin, loyalty)
– Detailed analysis of sales, optimization recommendations (offer, tree structure, journey)

2. Platform redesign & continuous improvement:
– Framing of business needs (journeys, formats, animation tools, tracking)
– Contribution to the content of the new site (catalog, navigation, AI search engine)
– Monitoring of the performance of the new site & customer satisfaction post-launch

3. Customer journey, CRM & conversion:
– Complete redesign of the emailing strategy (formats, targeting, frequency)
– Implementation of anti-churn & customer nurturing campaigns
– Creation of personalized searchandising strategies via the DMP
– Realization of a Drive relational campaign: +33% of re-order and +10% of overall customer sales

4. Omnichannel commercial animation:
– Definition of a digital and store customer animation plan
– Creation of cross-commercial operations (promos, drive-to-store mechanics)
– Participation in the point of sale communication strategy

5. Management & organization:
– Restructuring of the e-commerce & performance team
– Recruitment & management of 5 employees
– National referent on conversion & e-commerce journey topics

💡 A high-stakes position in which I combined strategic vision, operational execution, data culture and retail pragmatism to sustainably grow the brand's e-commerce performance.
Digital transformation E-commerce strategy Performance management Omnichannel strategy Team structuring