Freelancer profile translated to English.
Back to original languageAbout Véronique
With over 10 years of experience in major groups and launching SMEs, I assist you in your commercial and marketing strategy
MARKET ANALYSIS EXPERTISE
- Extraction of Nielsen, Circana, Kantar, GFK, A3 Distrib, Casino, Statigest, AI Data
- Analysis of distribution and consumer KPIs and Database development
- Market Analysis construction and Documentary research
- Creation of Insights and Commercial optimization Recommendations
CATEGORY MANAGEMENT EXPERTISE
- Management of levers on assortment, merchandising, promotion, price
- Transformation of a category vision into in-store action plans
- In-store checks & Competitive Benchmarking
COMMERCIAL STRATEGY EXPERTISE
- Construction of a roadmap and steps for launching an SME in Retail
- Estimation of Sell-In / Sell-Out Turnover & Design of a circuit / retailer strategy
- Optimization of industrial margin rate & Triple net price negotiation
Also a Certified Professional Coach, I bring my added value in mission scoping, change management support, definition of objectives and actions.
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km), Nantes (up to 100km), Lyon (up to 100km), Aix-en-Provence (up to 100km), Lille (up to 100km)
Experience
- CONSULTING RETAILCONSULTANT ANALYSIS | MARKETING MIX | SALES STRATEGYRETAIL (LARGE RETAILERS)October 2020 - Today (5 years and 8 months)✔️ KANTAR WORLD PANELClose support mission with teams: Construction of Analyses based on facts but also providing a perspective for FMCG brands on the Consumer Panel and Ad hoc Studies, Real recommendations and proposals to support FMCG brands in achieving their business goals✔️ TOTAL ENERGIESIdentification of issues and Implementation of an objective roadmap, Management and Recommendation on the merchandising lever, Data collection and Management, Construction of market analyses with creation of commercial optimization within the framework of negotiations, Training on Data tools, Field assessment and Recommendation for the Sales Force✔️ FLEURY MICHONCarried out a benchmark of service providers for AI solutions, Understanding of needs, Writing of specifications, Sourcing and Construction of recommendations for AI merchandising service providers.Synthesis of market trends for the Prepared Foods sector, Market and competition analysis, Creation of commercial optimization✔️ SME SORPTIF ➡️ Launch of an SMERetail training, DIY category analysis, Recommendation and implementation of logistical packaging, In-store check and Mass Retail / DIY Store Benchmark, Management of merchandising and assortment levers, Creation of a Commercial Action Plan (PMC), Construction of market reviews for Mass Retail / DIY, Management of commercial strategy, Construction of official price list document, Management of brand presence at the Scachap trade show, Management of order consolidation, Signing of the first regional Leclerc listing contract, Operational implementation in stores✔️ FROMAGERIES BELManagement of Scas NIPs, Construction of a data tool for total brand products, Category analysis of Auchan data, Presentation and costing of Auchan Innos✔️ GROUPE CASINOExtraction of RelevanC data, Market analysis on sales and consumer profile of about 30 FMCG brands on the impact of Covid, Creation of Insights on lockdown
- SEI COACHING OSER ETRE SOILaunch of my brand Séi Coaching 'Dare to be yourself'HEALTH AND WELLNESSOctober 2021 - Today (4 years and 8 months)✔️Identification of my coaching services(Self-affirmation & Self-esteem & Self-confidence & Emotion Management)✔️Definition of a strategy for acquiring clients✔️Design of the brand logo and graphic charter & Construction of my website seicoaching.fr✔️ Individual coaching support
- ECKES GRANINIJunior Category ManagerRETAIL (LARGE RETAILERS)October 2016 - May 2018 (1 year and 8 months)- Sell-out Analysis and Development- Panel Analysis on KPIs in Hypermarkets/Supermarkets/Convenience stores/Local shops- Price and promotion analytical monitoring A3 distrib- Creation of merchandising plans on Planorama- Recommendation for Joker bio placement- Participation in market review construction- Snacking aisle Store-check and Benchmark- Drive channel analysis and assortment recommendation for Houra and Leclerc Drive online stores
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Education
- MASTER 2 MBA TRADE MARKETING AND COMMERCIAL DEVELOPMENTINSEEC GRANDE ECOLE - Business School2016