Véronique P.

Website Creator

Digital communication and web marketing strategy design

UX/UI design

Website creation with Wordpress

Web content writing

Referencing (SEO)

Proposing redesigns based on in-depth analysis of the existing situation

Photography (portrait, reportage, packshot, lifestyle, real estate)

Web Project Manager within the strategic and digital marketing department, with cross-functional work, particularly in the co-design phase of each new feature.

- Drafting of specifications based on workshops to define functional and business requirements (organization and facilitation) - taking into account the strong regulatory constraints affecting the banking and insurance sector - the design focused on user experience (UX design);

- Tender and selection of the new provider;

- Management of the relationship with the digital agency Touaregs for the new site developed using the Drupal CMS;

- Daily monitoring of projects, deliverables, budget, and schedules;

- Acceptance testing of all deliverables;

- Ordering new features and improvements to the existing system;

- Presentations of the project and its progress to the Management Committee.

The first indicators (KPIs) are all on the rise: number of visitors (particularly due to SEO improvement), conversion rate, number of online quotes and enrollments compared to the old site...

This experience was very enriching both in terms of knowledge and human interaction. Digital transformation and innovation interest me enormously.

Webmaster for Internet and Intranet sites & Enterprise Social Network Project Manager

- Management of the relationship with the digital agency W3C2i for 4 Internet and Intranet sites using Joomla

- Drafting of specifications based on workshops on 5 themes to define the needs and expectations of future users (organization and co-facilitation)

- Daily monitoring of projects, deliverables, budget, and schedules

- Acceptance testing of all deliverables, including the entire Enterprise Social Network

- Ordering new features and improvements to the existing system

- Training of 90 managers and company referents

- Development of the internal communication plan

The development of the Enterprise Social Network, Wikiplus, was an ambitious project that allowed me to learn a great deal about my company, its organization, and the new digital tools and services that can be deployed internally to transform inter- and intra-departmental communication and collaboration. Obviously, success depends on the interest of the content, the ergonomics, and the energy deployed to evangelize employees.