Véronique Paisant

This mission involved designing and deploying a comprehensive digital strategy for a CBD product store. It included the creation of an e-commerce site, optimization of natural referencing (SEO) and writing optimized content, as well as managing and engaging social media.

The results are significant: on Facebook, visibility increased from 3,300 views between January and September to 59,000 views in December, a 15-fold increase in reach, with engagement multiplied by 10 over the year. On Instagram, growth is steady, with a peak at the end of the year and constant engagement.

- Define communication strategies and plans,

- Imagine, design, and distribute print and web publications,

- Produce reports, magazines, posters, flyers,

- Manage public relations and press relations,

- Administer websites and optimize referencing,

- Manage social media,

- Monitor and analyze performance indicators,

- Lead communication actions,

- Monitor performance indicators,

- Coordinate external service providers,

- Define and monitor budgets,

- Write press releases,

- Organize events.

I implement communication strategies to increase your company's visibility and help you convert your prospects into customers. This ranges from the logo to the website, including the management of your social media.